Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.
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Latest media trends in different regions and marketing innovation in emerging markets.
OMAN - Oman Air is set to boost awareness levels in Europe with the sponsorship of Oman Sail’s Arabian 100 racing yacht Majan. Read more
ABU DHABI - The world’s first Ferrari theme park is scheduled to open at the end of this year, three weeks ahead of the second Abu Dhabi Formula 1 Grand Prix. Read more
GLOBAL - Magna, the insight arm of Mediabrands, is predicting global ad spend growth of 6% in 2010. Read more
GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. Read more
DUBAI - Omnicom Media Group, the holding of OMD and PHD, will stage its first annual event on innovative approaches in media next week. Read more
Basketball Federation lets the cat out of the bag with a new mascot.
Dating website identifies one thing women can’t do alone, and steps in to help
Wrigley uses fun characters in real life settings to promote Extra Aqua gum.
Mercedes shares the g-force experience with air travellers.
The UAE brings sustainability to the table
How brands can reconcile their economic and social imperatives Read more
Clients are starting to feel optimistic about their economies, according to a survey of CEOs of privately held agencies conducted by Worldwide Parnters Inc (WPI). Read more
Almost one third of brands on Twitter are completely ignored according to new research by social media and online PR specialist, Immediate Future. Read more
Consumer purchasing habits currently being affected by the recession may well stay changed, even when the economy picks up again. That is the stark warning being delivered to brands by research house Initiative. Read more
Cream looks at the winners and losers from this year's BrandZ survey, and how strong brands have been remarkably resilient during the recession. Read more
Percentage of case studies that qualified to feature in Cream library in the last 3 months, by Region.
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Since 2008 Posterscope have been lucky enough to have had a Near Field Communications enabled mobile phone and a selection of posters with NFC chips embedded in them. This technology allows the user to do three things: 1) access content...
James Davies
The two videos below are quite similar feats of technology as applied to skateboarding and snowboarding. For the Premier of Tron Legacy a skateboarders half-pipe was fitted with an interactive projection controlled by an i-phone app measuring each skaters ‘air-time’...
Live laser graffiti projections promoting Green Tomato Cars The project is from Dentsu and is based on an idea developed by the graffiti research lab in 2007.
Cream guides that help you navigate the changing communications landscape.
As the Festival of Media gets under way, Cream selects 10 noteworthy case studies from the region.
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