Award-winning case studies
The Festival of Media Awards are part of the Festival of Media, showcasing the best in creative media thinking from around the world. All the shortlisted and winning case studies from the Festival are exclusively available to Cream subscribers. Click on the campaigns below to see the full winning case studies from this year's Festival.
The Festival of Media is the premier annual gathering for the global media and communications industry, attracting over 700 delegates from over 40 countries. Delegates are a senior audience of global marketers and brand guardians, international global agency networks, media vendors, technology businesses, and digital innovators. Attendees experience two days of inspiring conference sessions, an exhibition of new media opportunities, a global awards ceremony and unrivalled networking opportunities.
The most recent Festival of Media took place in Montreux, Switzerland in May 2011, with forthcoming regional editions to take place in Miami and Asia.
For more information visit www.festivalofmedia.com
Winners of Festival of Media Global Awards 2011
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Category
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Title
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Entering company
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Brand
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Best communications/Entertainment platform
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The Hardest Working__in America
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MediaCom US
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Mitchum, US
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Best Communications Strategy
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Whiskas Pledge
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Starcom Melbourne
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Whiskas, Australia
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The Consumer Benefit Award
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CoppaFeel! Boob Hijack
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Archibald Ingall Sretton
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CoppaFeel!, UK
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Best Event/Activation
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Carlsberg Somersby Cider: An extra week of summer for the Danish people
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PHD Copenhagen
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Somersby, Denmark
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Best Use of Content
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Hjerteknuser
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Starcom Norway
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Kaizers Orchestra, Norway
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Best Earned Media Award
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Hjerteknuser
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Starcom Norway
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Kaizers Orchestra, Norway
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Best Use of the Digital Landscape
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F**k Tree
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Starcom Sweden
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HIV and other sexually transmitted diseases, Sweden
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|
Best Use of Mobile
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The Commonwealth Bank Property Guide iPhone Application
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Ikon Communications
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Commonwealth Bank, Australia
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Best Contribution to a Campaign by a Media Owner
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Colirios Capricho
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Editora Abril SA
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Capricho, Brazil
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Best Targeted Campaign
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When in Rome: How we turned tourists into brand evangelists
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Mediacom Israel
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Tiv Taam (Good Taste), Israel
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The Creative Use of Media Award
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Best Buy Movie Mode
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Crispin Porter and Bogusky
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Best Buy, US
|
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The Media Effectiveness Award: Sales
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Olay and the View
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MediaVest
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Olay, US
|
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The Media Effectiveness Award: Engagement
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Old Spice "Smell Like a Man, Man" Video Comments
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Widen+Kennedy Portland
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Old Spice, US
|
|
Best Social Strategy
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Hjerteknuser
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Starcom Norway
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Kaizers Orchestra, Norway
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Best Use of Emerging Technology
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Mini World Record
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Posterscope
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Mini Countryman (R60), UK
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The People's Award
|
Life is a Musical
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Mindshare Thailand
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All, Thailand
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