The Festival of Media Global 2011

Award-winning case studies

The Festival of Media Awards are part of the Festival of Media, showcasing the best in creative media thinking from around the world.  All the shortlisted and winning case studies from the Festival are exclusively available to Cream subscribers.  Click on the campaigns below to see the full winning case studies from this year's Festival.

The Festival of Media is the premier annual gathering for the global media and communications industry, attracting over 700 delegates from over 40 countries.  Delegates are a senior audience of global marketers and brand guardians, international global agency networks, media vendors, technology businesses, and digital innovators.  Attendees experience two days of inspiring conference sessions, an exhibition of new media opportunities, a global awards ceremony and unrivalled networking opportunities.

The most recent Festival of Media took place in Montreux, Switzerland in May 2011, with forthcoming regional editions to take place in Miami and Asia.

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Winners of Festival of Media Global Awards 2011



Entering company


Best communications/Entertainment platform

The Hardest Working__in America

MediaCom US

Mitchum, US

Best Communications Strategy

Whiskas Pledge

Starcom Melbourne

Whiskas, Australia

The Consumer Benefit Award

CoppaFeel! Boob Hijack

Archibald Ingall Sretton

CoppaFeel!, UK

Best Event/Activation

Carlsberg Somersby Cider: An extra week of summer for the Danish people

PHD Copenhagen

Somersby, Denmark

Best Use of Content


Starcom Norway

Kaizers Orchestra, Norway

Best Earned Media Award


Starcom Norway

Kaizers Orchestra, Norway

Best Use of the Digital Landscape

F**k Tree

Starcom Sweden

HIV and other sexually transmitted diseases, Sweden

Best Use of Mobile

The Commonwealth Bank Property Guide iPhone Application

Ikon Communications

Commonwealth Bank, Australia

Best Contribution to a Campaign by a Media Owner

Colirios Capricho

Editora Abril SA

Capricho, Brazil

Best Targeted Campaign

When in Rome: How we turned tourists into brand evangelists

Mediacom Israel

Tiv Taam (Good Taste), Israel

The Creative Use of Media Award

Best Buy Movie Mode

Crispin Porter and Bogusky

Best Buy, US

The Media Effectiveness Award: Sales

Olay and the View


Olay, US

The Media Effectiveness Award: Engagement

Old Spice "Smell Like a Man, Man" Video Comments

Widen+Kennedy Portland

Old Spice, US

Best Social Strategy


Starcom Norway

Kaizers Orchestra, Norway

Best Use of Emerging Technology

Mini World Record


Mini Countryman (R60), UK

The People's Award

Life is a Musical

Mindshare Thailand

All, Thailand

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