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Compare the latest innovation trends in different regions and stay on top of activity in emerging markets.
GLOBAL - Magna, the insight arm of Mediabrands, is predicting global ad spend growth of 6% in 2010. Read more
GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. Read more
MIAMI - Bacardi is set to roll out in new global advertising campaign under the tagline ‘Spirit of Bacardi' Read more
SAO PAULO - Four of the biggest companies involved in Brazilian cattle farming have united to stop the purchase of cattle from newly deforested areas of the Amazon. Read more
Yahoo! is launching a global brand campaign to celebrate its connection with people and communicate core product enhancements. Read more
Nike allows a huge audience to experience what it feels like to run a 10k race
Huggies educates parents-to-be with virtual pregnancy
A toy manufacturer creates a car race that spans online and offline
Andes beer helps men convincingly lie to their girlfriends about their whereabouts
AmBev sets up an ice bar to promote its latest beverage.
Clients are starting to feel optimistic about their economies, according to a survey of CEOs of privately held agencies conducted by Worldwide Parnters Inc (WPI). Read more
2009 Green Brands Global Survey Reveals Consumers in Brazil, China, and India are Most Eager to Embrace Green Products and Corporate Actions; Top Ten Greenest Brands Revealed Read more
Almost one third of brands on Twitter are completely ignored according to new research by social media and online PR specialist, Immediate Future. Read more
Consumer purchasing habits currently being affected by the recession may well stay changed, even when the economy picks up again. That is the stark warning being delivered to brands by research house Initiative. Read more
Cream looks at the winners and losers from this year's BrandZ survey, and how strong brands have been remarkably resilient during the recession. Read more
Percentage of case studies that qualified to feature in Cream library in the last 3 months, by Region.
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A dream team of industry pioneers from around the world share their expert opinion
Remember the Jesus in a KitKat hoax from a while ago? Well here's the video explaining it:
Olivia Solon
Water seems fairly innocuous, doesn't it? Well every year unsafe water causes the death of 8m people. To show that such a normal substance can be so lethal, BDDP Unlimited created a wall of water installation on World Water Day....
I have no idea, but who needs drugs when you've got things like this on TV:
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