Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.
Best practice advertising and marketing case studies from world's leading brands.
Fans are invited to kill an unwanted flavour in 'reverse' product launch.
Website for new parents goes mobile to access ethnic audience.
The SoBe energy drink ensures festival-goers in Panama don’t miss a moment.
Gatorade lets middle-aged men re-live the sporting achievements of their youth.
Old Spice capitalises on viral hit and strikes social media gold with video response activity
The Boomerang Pets Party goes for the canine invite using a bespoke doggy ice-cream van.
Honda targets young drivers, and makes road safety something to be proud of.
Honda crowd-source a film to promote the CR-Z hybrid car
Neutrogena gives Hong Kong's men a wake-up call from superstar Elanne Kwong, to promote its new Cooling Cleansing Gel.
Plaster brand targets key events and sore foot hot-spots, to keep spectators comfortable on their feet.
Gatorade reignites old rivalries by bringing together high school sports teams more than a decade later
Ariel encourages eco-friendly changes in consumer washing habits
Pepsi pulls its opening spot at the Super Bowl to launch community project.
Toyota turns a car into a giant, fully-functioning computer mouse
Danone fights viral slurs with an innovative digital rumour campaign.
Sony encourages consumers to trade in their old electrical items.
Honda challenge Spaniards to go green in their driving habits.
Oral B targets consumers with an anti-bacterial message in “anti-contextual” point-of-sale locations
Gillette rallies Indian women to its clean-shaven cause in a bid to promote its razors to men.
Ariel targets moments of stain danger in the life of Turkish housewives.
GSK targets two very different audiences living with HIV.
Pringles throws a dream party, and wins over youth crowd.
Pepsi uses mobile to keep consumers engaged with its Battle of the Bands competition.
Frito-Lay uses the power of love to promote dips.
Covergirl takes over the subway with a range of new formats to promote its lengthening mascara
Tropicana becomes Canada’s National Provider of Brighter Mornings
Pepsi create its own brand ambassadors in China with music talent show.
Gillette goes for rock'n'roll imagery in latest celebrity fronted campaign.
Mobile truck advertisement drives sales up 28%
KFC uses innovative public/private fire safety initiative for a new product line.
Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name
Duracell gets people to pedal-up some New Year’s Eve power.
Sony pumps up space hoppers as part of its Spark Something campaign
Toyota creates a font using the movements of a car to launch the Toyota iQ
L'Oreal targets young urban Malays in its sponsorship of popular talent show, Akademi Fantasia.
Toyota goes green-fingered to promote its Prius.
Sym creates a series of webisodes to promote its new range.
Tide develops an app to help beat stains.
Johnson & Johnson brand creates animated personalised “winks" for teenage girls to send via Instant Messenger.
Interaction sells Toyota’s new app.
A haircare brand invites people to sing into their shampoo bottles and create their own music videos.
Sony organises seven football games around the globe to promote its low-light camera.
To communicate that its razors leave skin as smooth as ice, Gillette mounted a large prop razor onto an ice resurfacing truck at hockey matches.
Tylenol aims to improve its consumers’ quality of life.
Pepsi aims to engage over 30 million Chinese with its latest Creative Challenge.
Pepsi create sculptures to encourage recycling in India.
Clean & Clear uses brand advocates to endorse its new product.
Johnson's Baby Oil drives product usage by promoting the product in cinema screenings with creche facilities
Ariel appeals to the environmentally conscious, with a campaign that centres around saving water
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