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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.



  • US branded entertainment remains buoyant

    12/07/2010 USA – Total US branded entertainment marketing spending, dipped 1.3% in 2009 to $24.63 billion, but is on pace to generate solid growth in 2010 and beyond, according to exclusive research released today by PQ Media. Read more

  • Cream Insight Report: Brands to the rescue

    12/01/2010 As brands struggle to achieve cut through with an increasingly cynical consumer and gaping holes in public funds widen, opportunities arise for advertisers to come to the rescue and deliver services to the public. Cream looks at what kind of services brands are offering to people and how such acts of ‘enlightened self-interest’ can ultimately add to bottom line Read more

  • Regaining control of social media

    14/12/2009 GLOBAL - A new report out by UM Trendwatch is calling on the entertainment industry to re-evaluate the way it goes about marketing its releases, reclassify its traditional target demographics and look to leverage its primary asset – content. Read more

  • Companies need to improve management of innovation process

    16/11/2009 Innovation is a top priority for companies looking to grow in the wake of the economic downturn, but flaws in managing innovation may hinder their progress, according to three studies released by Accenture. Read more

  • Cream Insight Report: C is for context

    02/11/2009 Brands have long been handing over creative control to their consumer with ‘create our ad’ or ‘name our flavour’ User-Generated Content competitions, but do they ever really add long term value to either brand or consumer? By Hugh Jordan Read more

  • Clients more optimistic than agencies, study shows

    08/10/2009 Clients are starting to feel optimistic about their economies, according to a survey of CEOs of privately held agencies conducted by Worldwide Parnters Inc (WPI). Read more

  • A changing game in sponsorship

    04/09/2009 The recession has had a major impact on the way companies are approaching sponsorship. A new IFM-Sports report looks at how the rules of the game are changing. Read more

  • Green is still 'in' despite economic crisis

    07/08/2009 2009 Green Brands Global Survey Reveals Consumers in Brazil, China, and India are Most Eager to Embrace Green Products and Corporate Actions; Top Ten Greenest Brands Revealed Read more

  • Drop in global ad spend in 2009

    29/07/2009  Read more

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Who spent the most in advertising in 2010?

GOOD reports that during the first three quarters of 2010, numerous businesses spent more than $94 billion on advertising fees alone. P&G leads the pack at over $2 billion.

Gemma Taylor

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Social media out of control: When flash mobs go wrong!

There's a lot of rubbish spouted by a lot of people about social media. In a desire to appear connected, some brands go into social media overdrive, and before you know what's happened, your social media strategy has turned into...

Mark St Andrew

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Cash, why won't you just die?

Well it soon might. Spending on debit and credit cards in the UK overtook cash for the first time last year, and the technology industry is gearing up for the battle. Apple is considering heavily subsidising payment terminals for shops...

Gemma Taylor

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How To...

Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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