Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.
Nike allows a huge audience to experience what it feels like to run a 10k race
A telecoms company cements its position as the king of bargains by giving away ad space for free
Japanese winter sports enthusiasts treated to branded loo-luge experience
Radio station rallies listeners in bid to stay on the air
An Israeli telecoms company arranges a transatlantic tug-of-war
BA restores consumer confidence in Terminal 5 after troubled opening dominates headlines
Covergirl takes over the subway with a range of new formats to promotes its lengthening mascara
Tropicana becomes Canada’s National Provider of Brighter Mornings
Australian chocolate lovers create more than 200 adverts in speed-eating challenge
High street retail giant admits mistake and boosts sales in quick thinking ad campaign.
Israeli agency generates business with Google-search generated holiday messages
Huggies educates parents-to-be with virtual pregnancy
Philips enlists top directorial talent and a YouTube first to promote home cinema system.
Heineken gets mischievous in Italy.
Domino’s Pizza faces up to consumer criticism, listens to its customers and updates its classic recipe.
Castle Lager rewards the sobriety of designated drivers with soft drinks and free rides home .
Grolsch unites aspirational messages and drink-driving awareness with user generated content in Russia.
Indian beer brand fires national passions in launch trials.
Cutting edge technology and old arcade favourite come together in new Alfa Romeo launch.
Digital strategy places a key role as popular drama serial celebrates 25 years on air.
Public broadcaster goes viral with interactive video to drive license subscriptions.
Eating disorder awareness ad doubles as fashion mag dumping ground.
Pharma company uses theatre to reach audience of professionals.
Charity uses humour to discourage smoking
A toy manufacturer creates a car race that spans online and offline
Standard Life forces the “re-run” generation to face up to its financial future.
Wrigley recaptures the youth market and challenges conventions with excellent results.
Car manufacturer uses consumer insight and humour to target dog owners.
Film, social media and a lot of snow in new McDonald’s transmedia exercise.
Water company uses AR to create Wii-style gaming experience.
Creative use of web banner drives charity donations.
Nissan boosts its credentials amongst winter sports fans with an iPhone app
A grocery chain shows its commitment to sustainability
Lynx offers more icebreaker tricks for single men.
Pedigree uses humour to highlight the need for dog owners to take extra care over their pets' oral hygeine
Israeli deafness charity turns tables on the hearing to raise awareness
Larger than life tactics from healthcare firm increases business and raises profile
Pepsi create its own brand ambassadors in China with music talent show.
Cadbury uses micro-blogging in short, sharp gum giveaway.
Whisky brand embraces its past to engage a new generation of fans
Andes beer helps men convincingly lie to their girlfriends about their whereabouts
US Army combats outdated career stereotyping with full scale mission experiences
Red Bull attempts to set the record for the longest ever freefall skydive, set 50 years ago
Armenian cognac brand connects with global ex-pat audience using film, legend and minimal branding
A link-up between a healthcare company and a gaming console brand turns a potentially traumatic experience for children into a fun one.
Adidas creates new online world for owners of trainers.
Simple donation scheme starts in New York, and travels the world.
Land Rover tackles intellectual terrain with international language brainteasers.
Fully integrated country-wide campaign embraces Chinese New Year and educates consumers about a historic brand
Puma takes it global Love=Football message to the streets of Toronto.
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