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Cream Daily--UK consumers embrace product placement

Product placement in TV shows and films is widely accepted by UK consumers. Although this next case study doesn't involve product placement on television, it is a very successful example of a campaign which used this media discipline: Israeli supermarket...

Cream Editorial

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A step closer to reality

Society magazine Tatler recently launched a special edition, which featured a collaboration with augmented reality developer Holition, allowing readers to “try on” millions of pounds worth of jewellery. Readers were invited to cut out a “virtual ring” from its pages...

Fadi Shuman

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Cream Daily--Hotmail is number one email in Canada

Skype is expanding its mobile offering, having struck a deal with mobile and digital technology business Mobile Interactive Group (MIG) to power its mobile website. See our case study where Skype users could make themselves "Ghost Riders" in a stunt...

Cream Editorial

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