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Agency News

  • Festival of Media Awards announces shortlist

    15/03/2011 NEWS - After hundreds of judging hours, the Festival of Media Awards shortlist has been announced. Read more

  • Festival of Media launches in Latin America

    14/07/2010 LATAM - The Festival of Media, the world's premier event for advertisers, media strategists, technologists and media vendors is launching the Festival of Media LatAm – a regional event dedicated to the media issues and needs of one of the world’s most vibrant and fast-growing advertising regions. Read more

  • Draftfcb launches Institute of Decision Making

    09/07/2010 USA - Draftfcb has launched Draftfcb Institute of Decision Making, a global team that aims to apply emerging fields such as behavioral economics and neuroscience to marketing communications. Read more

  • Planet versus profit: The CSR dilemma

    07/07/2010 Pepsi made a big statement this year when it pulled its $20 million Super Bowl ad and invested the money in a socially responsible community project. Read more

  • Interpublic acquires DLKW

    28/06/2010 UK - Interpublic Group has confirmed it is to acquire Delaney Lund Knox Warren (DLKW) the independent creative agency from Creston Group in a deal worth $40m Read more

  • McCann Erickson appointed for re-launch of Lotus

    04/06/2010 GLOBAL - Sports car manufacturer Group has appointed McCann Erickson Central as lead agency on a fully-integrated re-launch of the Lotus brand. Read more

  • Agency creates user-generated book

    03/06/2010 UK - A ‘user-generated book’ of festival tweets, status updates and photos submitted by music festival goers this summer is being produced by independent marketing agency, Independents United. Read more

  • BBH co-creates reality TV show

    03/06/2010 SINGAPORE - BBH Asia Pacific has co-created a reality TV series 'Can You Serve?', showcasing Singapore's service sector. Read more

  • EDF dumps 'green' ad strategy

    12/05/2010 UK - French utilities company EDF is reviewing its sustainability-led marketing strategy. Read more

  • McDonald's takes on Foursquare

    10/05/2010 USA - McDonald's has teamed up with Facebook to produce a location-based campaign. Read more

  • Iris reveals new management structure for Americas

    06/05/2010 USA – Independent marketing network Iris has announced a new regional management structure for the Americas that aims to strengthen its capability across North and South America. Read more

  • Grey London wins £2m account

    29/04/2010 LONDON - Ginsters, the brand famous for its pies and Cornish pasties, is set to appoint Grey London to handle its £2 million advertising account. Read more

  • Festival of Media Awards: winners

    23/04/2010 The honours were spread across the global media agency networks at the 2010 Festival of Media Awards. Read more

  • Kingdon: “Customers beat process”

    20/04/2010 In his recent foreword for “No Apples: 100 Other Top Innovators”, Matt Kingdon of ?What If! says that good innovation is not the sole preserve of the management team. Read more

  • Cream at the Festival

    19/04/2010 The Cream team has decamped to Valencia to report on the Festival of Media following an epic 24 hour bus journey. Read more

  • The Cream 100

    16/04/2010 A full list of Cream's 100 most innovative companies, as featured in our book "No Apples: 100 Other Top Innovators" Read more

  • Festival rises from the ashes

    16/04/2010 Plans for the Festival of Media are in full swing, despite attempts by an Icelandic volcano to disrupt proceedings. Read more

  • BBH appoints innovation chief

    12/04/2010 USA - BBH New York has named Ben Malbon, founder of BBH Labs, executive director of innovation. Read more

  • Full agenda for Festival of Media revealed

    01/04/2010 The agenda for the Festival of Media has been finalised and we are proud to reveal... Read more

  • LBi and Bigmouthmedia merge

    26/02/2010 UK - LBi International the global marketing and technology agency, is to merge with SEO and Internet marketing specialist Bigmouthmedia, creating “Europe’s largest digital agency”. Read more

  • Initiative appoints head of social media division

    08/02/2010 LONDON - Initiative has appointed Raquel Krouse to head up the network’s social media division, Prophesee. Read more

  • Dentsu acquires digital agency

    27/01/2010 USA - The US arm of Dentsu has acquired the digital agency Innovation Interactive. Read more

  • Aviva appoints media agency

    25/01/2010 LONDON - Aviva, the world’s fifth largest insurer, has appointed ZenithOptimedia to handle its global media account. Read more

  • Rosner to lead Initiative's Innovations

    11/01/2010 NEW YORK - David Rosner has been promoted to senior vice-president, director of Innovations – the creative activation division of Initiative. Read more

  • PHD wins Unilever media business in Greater China

    18/12/2009 SHANGHAI – Omnicom Media Group’s PHD has won Unilever’s $440m media business in China from incumbent Mindshare. Read more

  • Green advertising 'too bland and boring'

    14/12/2009 GLOBAL - Green benefits have little impact on a consumer purchase decision, according to a global sentiment survey conducted by Textappeal. Read more

  • Magna optimistic with ad spend forecast

    09/12/2009 GLOBAL - Magna, the insight arm of Mediabrands, is predicting global ad spend growth of 6% in 2010. Read more

  • Businesses confident about the future

    07/12/2009 UK - Marketers are optimistic about the prospects of their businesses and the UK economy in 2010, according to a Chartered Institute of Marketing survey. Read more

  • What is Cream?

    07/12/2009 Find out about the insights and analytical tools that are housed on Cream. Read more

  • Innovation helps firms through recession

    07/12/2009 UK - More than 50% of small businesses launched new products or services in 2009, with a similar number planning to continue this level of innovation in 2010. Read more

  • Ambitious project crowd-sources acquisition funds

    26/11/2009 USA - Two US ad agencies have launched a project to raise $300m in funds to acquire Pabst Brewing Co. Read more

  • Nesta launches Innovation Index

    26/11/2009 UK - The National Endowment for Science, Technology and the Arts (Nesta) has unveiled its first Innovation Index today. Read more

  • FMA call for entries

    24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. Read more

  • Celebrity power influences younger consumers

    19/11/2009 Celebrity endorsements influence the buying habits of 18 to 34-year-olds more than older age groups, according to a Mediaedge:cia (MEC) study. Read more

  • Brands to the rescue

    13/11/2009 GLOBAL - Should advertisers make up for shortfalls in public spending? Read more

  • GSMA founds health innovation centre

    11/11/2009 MANCHESTER - The GSMA is to establish an innovation centre to develop and evaluate mobile health innovations. Read more

  • Digital giants provide passengers with wi-fi as service

    11/11/2009 USA - Google, Yahoo, eBay and Microsoft are falling over each other to provide consumers with free wi-fi access in airports and public spaces in the run up to Christmas. Read more

  • Experts call for airbrushing restrictions in advertising

    09/11/2009 LONDON - A group of 44 academics, doctors and psychologists have called for the use of airbrushed images in advertising to be restricted. Read more

  • Regional power to dwindle in global companies

    06/11/2009 GLOBAL - Regional layers of management within global companies are set to become less important, according to WPP’s Sir Martin Sorrell. Read more

  • OMG launches annual Innovations Forum

    05/11/2009 DUBAI - Omnicom Media Group, the holding of OMD and PHD, will stage its first annual event on innovative approaches in media next week. Read more

  • Consumers should not fear behavioural targeting

    29/10/2009 LONDON - Consumers need more information and education about online privacy and online behavioural advertising (OBA), a new survey has revealed. Read more

  • Twitter signs deals with Google and Microsoft

    23/10/2009 GLOBAL - Google and Microsoft have both signed a deal with Twitter that will see the search giants incorporate tweets into their search results. Read more

  • Trust in advertising at an all time low

    19/10/2009 LONDON - The Advertising Association plans to rebuild trust in advertising following the revelation that less than 15% of people trust it. Read more

  • Fifa fights to protect headline sponsors in 2010 World Cup

    19/10/2009 SOUTH AFRICA - Two of South Africa's largest outdoor media owners are battling with Fifa over lucrative advertising billboards alongside major routes to 2010 stadiums. Read more

  • UK debates innovation investment strategy

    16/10/2009 LONDON - The UK Government is inviting the creative industry to contribute to the debate on how to invest in digital innovation in the sector. Read more

  • TV key driver of online response

    15/10/2009 LONDON - Brands should use TV to drive online activity, according to a study commissioned by Thinkbox. Read more

  • Kellogg's to laser its logo onto corn flakes

    14/10/2009 MANCHESTER - Kellogg's is planning to etch its logo onto individual corn flakes to help combat supermarket imitations. Read more

  • Perfume giant reviews media account

    14/10/2009 NEW YORK - The fragrance company Coty is to review its $280m global media business. Read more

  • Unilever draws up shortlist for $5bn media pitch

    09/10/2009 GLOBAL - Unilever has selected Carat, Initiative, Mindshare and PHD for the shortlist for its global media planning and buying account. Read more

  • Agencies' optimism lags behind clients'

    08/10/2009 DENVER - Clients are starting to feel optimistic about their economies, according to a survey of CEOs of privately held agencies conducted by Worldwide Parnters Inc (WPI). Read more

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