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  • Sleepover for self esteem

    Sleepover for self esteem

    • Dove
    • Canada
    • 2009

    Dove brings mums and daughters together by encouraging them to participate in sleepovers

    Rated five stars
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  • Simple gift of time

    • Philips
    • China
    • 2009

    Philips promotes its Healthcare division by developing a queue ticketing system for Chinese hospitals that cuts hours off patient waiting times

    Rated five stars
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  • Steamy room

    • Pearle
    • Belgium
    • 2009

    A contact lens brand highlights the perils of wearing glasses when you are trying to ogle members of the opposite sex

    Rated five stars
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  • Targeting Chinese-Canadians

    • Johnnie Walker
    • Canada
    • 2009

    Johnnie Walker reaches out to Chinese-Canadians with personalised traditional new year posters, leading to a 44% year-on-year sales increase

    Rated five stars
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  • Sears back to school

    Sears back to school

    • Sears
    • USA
    • 2009

    Retailer Sears helps teens "arrive" back at school with an integrated campaign that sees the brand link up with teen star Vanessa Hudgens

    Rated five stars
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  • Finding body and soul

    • Dove
    • Canada
    • 2009

    Dove creates a live play casting real women between the ages of 45 and 78 to promote its Pro-Age products

    Rated five stars
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  • Gatorade gets gamers

    • Gatorade
    • USA
    • 2009

    Gatorade finds a sensitive and authentic way of integrating into a basketball console game to reach an increasingly fragmented young male audience

    Rated five stars
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  • Interactive Insert

    Interactive Insert

    • CBS
    • USA
    • 2009

    CBS inserts a digital ad in Entertainment Weekly to drum up viewing figures for its Autumn season.

    Rated five stars
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  • Total Monopoly

    • Hasbro
    • Global
    • 2009

    Hasbro takes its classic board game into the 21st century.

    Rated five stars
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  • Promotional meltdown (1)

    • WWF
    • Germany
    • 2009

    Tiny ice sculptures are left to melt in the sun to highlight the impact of Arctic warming.

    Rated five stars
    Read more
  • The high value long-tail

    The high value long-tail

    • HMV
    • UK
    • 2009

    HMV boosts sales with a sophisticated affiliate marketing programme

    Rated five stars
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  • Creative challenge

    Creative challenge

    • Pepsi
    • Asia Pacific
    • 2009

    Pepsi aims to engage over 30 million Chinese with its latest Creative Challenge.

    Rated five stars
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  • Unicef bins it

    • Unicef
    • Germany
    • 2001

    A garbage bin with a child's mouth over the opening is the perfect media solution for this German campaign for Unicef.

    Rated five stars
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  • Undercover Chester

    • Cheetos
    • USA
    • 2009

    Cheetos makes a cartoon cheetah the focus of a campaign and overcomes a big barrier to advertising on children's television channels.

    Rated five stars
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  • Washing in New Orleans

    • Tide
    • USA
    • 2009

    Tide helps out New Orleans to connect with its target audience.

    Rated five stars
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  • World Cup Sponsor

    • McDonald's
    • Germany
    • 2006

    McDonald's gives children the opportunity to walk onto the football pitch with their favourite stars

    Rated five stars
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  • Blind inspiration

    • Movistar
    • Chile
    • 2009

    Movistar sponsor a first-of-its-kind newspaper for the blind.

    Rated five stars
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  • Olay gets its fading message seen

    • Olay
    • Australia
    • 2003

    Olay turns to sky sign writers to get its message and its product benefits demonstrated high above Sydney in Australia.

    Rated five stars
    Read more
  • Mobile health checks

    Mobile health checks

    • I Pru
    • India
    • 2006

    Icici Prudential launches diabetes insurance policy with mobile diagnostic test

    Rated five stars
    Read more
  • Personalised print

    • Lexus
    • USA
    • 2008

    Lexus teams up with Time Inc to offer people a customized, personalized magazine

    Rated five stars
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  • Rondo ringtone

    • Reebok
    • USA
    • 2009

    Reebok takes advantage of a basketball player sponsorship with a mobile campaign that becomes a national phenomenon.

    Rated five stars
    Read more
  • Sartorial elections

    • Henri Vézina
    • Canada
    • 2004

    A men's clothing company seizes the opportunity to promote its line of suits during the run up to elections in Quebec.

    Rated five stars
    Read more
  • Scented newsprint promotes Skip

    • Skip
    • Greece
    • 2007

    Skip promotes new variant with a scented edition of Metro

    Rated five stars
    Read more
  • Sex and the City

    • Absolut
    • USA
    • 1900

    Absolut gets free press in hit HBO show Sex and the City

    Rated five stars
    Read more
  • SEB promotes environmentally friendly cars

    • SEB
    • Sweden
    • 2006

    A series of "dirty" ads timed to coincide with the introduction of road tolls enables Swedish finance brand to promote the advantages of green driving.

    Rated five stars
    Read more
  • Silence is golden

    • AEG-Electrolux
    • UK
    • 2009

    AEG-Electrolux promotes its quiet appliances with posters displaying digital decibel readings at busy traffic junctions.

    Rated five stars
    Read more
  • Small Hummer makes a big impact

    • Hummer
    • Middle East
    • 2006

    Hummer's H3 conveys smaller but still "Like Nothing Else" through innovative media placement.

    Rated five stars
    Read more
  • Sperm Strike

    • DUO Condoms
    • Colombia
    • 2005

    Sperm go on strike, protesting against the efficacy of DUO Condoms.

    Rated five stars
    Read more
  • Spray away then fade away

    • Coke Zero
    • Spain
    • 2009

    Coke Zero takes guerrilla art to a series of events using technology to produce graffiti without the downsides.

    Rated five stars
    Read more
  • Sunsilk goes back to classics

    • SunSilk
    • Global
    • 2008

    Sunsilk invites consumers to think about their best good hair moment and how it made them seize the day.

    Rated five stars
    Read more
  • Svenskafans hires Mild

    • Svenskafans
    • Sweden
    • 2006

    Håkan Mild, popularly believed to be Sweden's worst football player, fronts up a viral of ball tricks to get fans chatting during the off-season.

    Rated five stars
    Read more
  • Tattoos highlight virtue

    • Magen David Adom: Blood Bank
    • Israel
    • 2007

    A temporary tattoo is the perfect media solution to promote blood donation in Israel

    Rated five stars
    Read more
  • The force is in the bus shelter

    • Star Wars
    • UK
    • 2005

    Darth Vader turns to sound and motion to get punters into the cinemas to see his final movie. Special bus shelters provide sound and moving images to bring the Empire's biggest baddie to life.

    Rated five stars
    Read more
  • The memory project

    • O2
    • UK
    • 2009

    O2 raises awareness about its BlueBook service with a piece of interactive art that records "memories".

    Rated five stars
    Read more
  • Tennis domination for IBM

    • IBM
    • UK
    • 2009

    IBM takes over Southfields underground station to hit tennis fans and corporates during Wimbledon. The domination receives massive publicity and reaches an international audience.

    Rated five stars
    Read more
  • The name's Mondeo, Ford Mondeo

    • Ford
    • Global
    • 2007

    Ford Mondeo gets a staring role in James Bond's Casino Royale and the association is leveraged off screen.

    Rated five stars
    Read more
  • A beer brand becomes The One

    A beer brand becomes The One

    • The One
    • Dominican Republic
    • 2009

    A new beer brand is launched via a movement devoted to creativity and self-expression that shares its name.

    Rated five stars
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  • A cut above the rest

    A cut above the rest

    • Museum of Modern Art
    • Brazil
    • 2004

    Rio's Museum of Modern Art made clever use of road markings to promote an event, painting directly onto the asphalt of a main road.

    Rated five stars
    Read more
  • A breath of fresh air

    A breath of fresh air

    • Colgate
    • Israel
    • 2007

    Colgate targeted teenagers with an innovative banner ad doubling up as an interactive breath freshness test.

    Rated five stars
    Read more
  • Bank takes ownership of Israeli flag

    • Hapoalim
    • Israel
    • 2005

    Bank Hapoalim wrapped itself in the national flag to undercut its smaller rival the National bank. Branding was minimal and 1.5m flags were given away.

    Rated five stars
    Read more
  • Bicycle saddles as a medium to reach hardy adventurers

    • Playground
    • Sweden
    • 2004

    Outdoor equipment store used bicycle saddles as an innovative advertising medium to increase visitors among a core audience in Sweden

    Rated five stars
    Read more
  • Bowling provides insurance contact.

    • Karstadt
    • Germany
    • 2006

    Direct insurer KarstadtQuelle turns bowling pins into teeth to promote it dental implant cover.

    Rated five stars
    Read more
  • Battery powered flight drives Oxyride

    Battery powered flight drives Oxyride

    • Panasonic Oxyride
    • Japan
    • 2006

    A successful attempt to develop a plane powered solely by Panasonic Oxyride is publicised via an integrated media schedule.

    Rated five stars
    Read more
  • Colour seeps without Rei

    • Rei F3
    • Germany
    • 2006

    Washing power product Rei promotes its colour fastness by leaking colour into the area surrounding its posters.

    Rated five stars
    Read more
  • Conta Viva Launch Campaign

    • Conta Viva
    • Portugal
    • 2005

    GE Money launches its Conta Viva campaign by "owning" the street media using innovative formats in conjunction witth traditional advertising formats.

    Rated five stars
    Read more
  • Denver conserves ad space

    • Denver Water
    • USA
    • 2006

    Denver Water takes its conservation message into media with ads that take up just a fraction of the bought space

    Rated five stars
    Read more
  • Disney unleashes mischievous media

    • Vicky Aur Vetaal
    • India
    • 2006

    Disney creates media mayhem out of home and on the radio to promote its first original production in India.

    Rated five stars
    Read more
  • Dove meets Ugly Betty

    • Dove
    • China
    • 2009

    Dove takes its 'Real Beauty' message to China through partnering with TV show Ugly Betty.

    Rated five stars
    Read more
  • Don't forget your toothbrush

    • Colgate
    • Thailand
    • 2009

    Colgate reminds people to brush their teeth after eating sugary food with an unexpected advertising platform.

    Rated five stars
    Read more
  • EMP attacks clutter

    • EMP
    • Lithuania
    • 2006

    Lithuanian recycling company uses out of home to demonstrate how annoying it can be to have old electrical kit hanging about.

    Rated five stars
    Read more
  • Fatness levels

    • Fitness First
    • The Netherlands
    • 2009

    Fitness First shames people waiting at the bus stop into joining the gym

    Rated five stars
    Read more

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