Home to the world's best marcomms innovation
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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


Marketing case study library

Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.


Sex sells

It may be a cliché that sex sells, but it might be more accurate to say that "cheeky" sells even more.

  • Sex gamble

    • Condomerie
    • Global

    An online condom store uses Chat Roulette to convey its HIV awareness message

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  • Sexy silhouette

    • Aubade
    • France

    A French lingerie company creates a girl-next-door fantasy in central Paris.

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  • Kinky co-ordinates

    • Love Honey
    • UK

    An online sex shop creates a national sex spend index using Google Maps and its aggregated sales data

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Projection advertising

They've been around for a while, but advancements in technology including 3D and mapping mean projections just got sexy

  • Samsung 3D TV

    • Samsung
    • The Netherlands

    Samsung goes 3D in social media powered projection event in historic building takeover.

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  • Space invaders

    • Alfa Romeo
    • UK

    Cutting edge technology and old arcade favourite come together in new Alfa Romeo launch.

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  • Puppet projections

    • Nikon
    • Japan

    Nikon showcases its projection technology by rigging up two pop stars with 12 projection cameras

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Case Study Library


Editor's Picks

Crème de la crème of marketing innovation, selected by Cream editor - includes pick of the week; a monthly campaign award, and work demonstrating how creativity can deliver tangible results.

Cool beer hotline

  • Grolsch
  • The Netherlands

Beer connoisseurs will say that the amber nectar is meant to be consumed at room temperature. Pretty much everyone else in the entire world will say otherwise, including Grolsch. This Dutch beer brand believes that everyone, no matter when or where, should have a cool beer within reach. To make this possible, the brand launched the 'Cool Hotlines' and traversed across the Netherlands trading warm beers for cold Grolsch ones. After a call to the hotline, consumers could expect a visit from a small moped with a refrigerator sidecar that would deliver cold beer to wherever they were. All types of canned beers available in the Netherlands, excluding house and private brands, could be traded free of charge against a chilled can of Grolsch.

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Diesel cam

  • Diesel
  • Spain

Most people like to get a second opinion when trying on clothes in shops. This validation usually helps us tip from “maybe I’ll buy it” to “I’ve got to have it”. Diesel has come up with a away of giving shoppers that extra affirmation, without the need to drag your friends or partner around with you whenever you go shopping. The solution is Diesel Cam, an interactive installation in changing rooms in Diesel stores which allows shoppers to take photos of themselves trying on outfits and immediately edit and post them to Facebook to solicit advice about which looks work and which ones don’t.

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It's no picnic

  • Cadbury
  • Australia

Australian chocolate lovers create more than 200 adverts in speed-eating challenge

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  • Moët
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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TwiHard with a vengence

Twilight Eclipse, the third instalment in the teen angst vampire franchise is now upon us, thrusting ever more pasty faced heartthrobs onto hordes of screaming tweens and 30-something women who never quite got over there 80s crush on Jason Patric....

Giles Fitzgerald

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There's always a typo hiding somewhere.

Comedy spelling mistakes are a fact of life. Luckily for the internet search generation, Google has a helpful "did you mean this?" facility to correct basic typos. Over in Turkey, Grey have cleverly identified common Google spelling mistakes, and turned...

Mark St Andrew

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How to waste half an hour on a Friday

Google has created the time waster of all time wasters - the Google Chrome Fastball Challenge - combining videos of a ball travelling over a Heath Robinson-esque obstacle course and a series of challenges to see how quickly you can...

Olivia Solon

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How To...

Cream guides that help you navigate the changing communications landscape.

Take a fresh look at print

Last week a brand new issue of M&M came off the press, and to celebrate Cream investigates the best in print-based marketing.

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