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Regions

Compare the latest innovation trends in different regions and stay on top of activity in emerging markets.

North America

  • Publishers highlight 'The Power of Print'

    Five major magazine publishers are joining forces for one of the largest print advertising campaigns ever to promote the power of magazines as a medium.   Read more

  • Mums make time for online

    USA - The online consumption habits of US mothers increases after having a baby, according to figures from eMarketer.   Read more

  • Snickers has favourite Super Bowl ad

    USA - A BBDO-created Snickers spot topped a poll of America's favourite commercials from this year's Super Bowl.   Read more

  • Poke's Tait to join W+K

    UK – Digital creative agency Poke’s co-founder Iain Tait it to leave the digital agency to join Wieden+Kennedy in the US.   Read more

  • P&G to sponsor home-from-home for team USA at Winter Olympics

    USA - Procter & Gamble is to sponsor a home-away-from-home for the USA team at the 2010 Olympic Winter Games in Vancouver.   Read more

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  • Build the perfect sandwich

    • Hellman's Mayonnaise
    • USA

    Hellmann’s helps mums make the perfect sandwich

    Rated 0 stars
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  • One small thing to love your heart

    • Becel
    • Canada

    Canadian women are united through music and a healthy heart message.

    Rated 0 stars
    Read more
  • Nurse Jackie on Kindle

    • Showtime
    • USA

    Showtime offers Kindle owners exclusive content to promote hit TV show.

    Rated 0 stars
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  • Hacking reality

    • True Blood
    • USA

    Well known brands target vampires and generate impressive audience figures for TV show.

    Rated 0 stars
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  • Halloween event

    • Reese's
    • USA

    Reese’s risk new marketing platform and achieve spookily impressive results over Halloween.

    Rated 0 stars
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  • 50% increase in social network use among women

    USA - Women have truly integrated social media into every part of their lives, from friends and family, to networking, to shopping, according to a study by insights company SheSpeaks. Read more

  • Clients more optimistic than agencies, study shows

    Clients are starting to feel optimistic about their economies, according to a survey of CEOs of privately held agencies conducted by Worldwide Parnters Inc (WPI). Read more

  • APAC driving growth in global advertising

    AMSTERDAM - As the global economy begins its turnaround, the global advertising market is showing signs of improvement. Read more

  • Price paid by Facebook for FriendFeed

     Read more

  • Green is still 'in' despite economic crisis

    2009 Green Brands Global Survey Reveals Consumers in Brazil, China, and India are Most Eager to Embrace Green Products and Corporate Actions; Top Ten Greenest Brands Revealed Read more

Innovation Wheel, By Region

Percentage of case studies that qualified to feature in Cream library in the last 3 months, by Region.

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Right Brain, Left Brain Blog

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