Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.
A link-up between a healthcare company and a gaming console brand turns a potentially traumatic experience for children into a fun one.
Simple donation scheme starts in New York, and travels the world.
SMS proves perfect channel for emergency fundraising in Haiti
Women’s empowerment gains power through words in award-winning Middle East campaign.
Sixt uses some silver iodide and Top Gun imagery to treat Europe's wettest city to perfect weather for convertibles.
KFC uses innovative public/private fire safety initiative for a new product line.
Nokia encourages people to use technology to take action and improve the world around us
Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name
Yellow Pages New Zealand creates a crowdsourced Yellow chocolate bar
Duracell gets people to pedal-up some New Year’s Eve power.
Stella starts a fund to help save the UK's hedges
Heineken gives back to the community at Christmas during times of economic hardship
Stella creates Christmas cards to save trees
Toyota creates a font using the movements of a car to launch the Toyota iQ
Suzuki rebrands an entire gas station, offering people a 30% discount off their fuel
Shiner turns corporate exclusion to its advantage.
Fiat uses a human rights issue to promote its lancet model.
The Seattle press falls hook, line and sinker for Ivar’s hoax.
The BBC World Service Trust provides mobile English lessons for people in Bangladesh.
Royal Navy creates an app to boost recruitment.
Brita launches sustainable designer water bottle
Toshiba sends a chair into space.
Toyota goes green-fingered to promote its Prius.
Tide develops an app to help beat stains.
The UK Government looks to reach out to the urban generation.
The UN and the IAA team up to create a sustainability marketing campaign centred around the Climate Change Conference in Copenhagen.
BC Dairy Foundation uses reverse psychology to promote the benefits of milk.
A bin liner brand comes to the rescue of the people of Toronto during a month-long garbage collector strike.
Servus starts a positive financial ripple
Charity Sustainable Health Enterprises uses print to drive its new business model to solve sanitary towel troubles
Nespresso relies on exclusivity and ethics to drive sales.
Volvo teases viewers with its new vehicle.
Kozel encourages drinkers to become brand advocates.
Coke launches a global campaign to define happiness.
Orange launches a second year of its charity-based initiative RockCorps, encouraging young people to volunteer in community projects
Timberland changes its positioning to target blue collar workers.
Jaeger-LeCoultre, International Herald Tribune and Unesco form an environmentally responsible triumvirate.
A real-life depiction of a TV ad prompted recall and word-of-mouth for a household name.
Hotel F1 highlights its heritage of innovation by allowing artists to redecorate its rooms.
YouTube organises a global concert
The YWCA highlights the issue of misogyny in mainstream society
Google gets its audience to think big.
Nine Inch Nails creates an elaborate viral campaign that takes fans on an adventure into a near-future dystopia.
A Portuguese supermarket does social responsibility on a grand scale, gaining media owner and celebrity support.
Discount Bank turns on its green credentials by turning off.
A paint brand's promotional idea helps consumers visualise the effect of transforming the colour of their walls at home
Faberge designs an online shopping experience tailored to its clients needs.
Royal Mail demonstrates it has more to offer customers than letters and parcels.
Nortel goes head to head with Cisco systems to increase its market share of the enterprise networking category.
Nike launches a battle of the sexes within its Nike+ community
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As Cadbury's is now being taken over by Kraft, it will be interesting to see how the US brand deals with Cadbury's use of music. The iconic British brand has had some notable music campaigns recently, teaming up with Joss...
Interbank demonstrates how safe people's money is with a tank full of piranhas. I'm not quite sure that's how I want my cash stored, but each to their own:
Nike is encouraging people to drag there sorry asses off the sofa and get running with this campaign in Argentina: It reads: "Training for the 10k run doesn't just help you. With each kilometre you do, you are helping UNICEF.
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In the wake of the Haiti disaster, Cream looks at how different organisations have employed innovative techniques to raise funds.
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