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11/06/2010 CHINA - A recent whitepaper published by the Chinese Government titled "China's Internet Situation" has outlined plans to take 45% of the country online within the next five years. Read more
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04/06/2010 GLOBAL – Brand owners need to make the most of ‘megatrends’ that have emerged during the recession in order to drive long-term growth. Read more
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03/06/2010 Premium brand advertisers are putting the effectiveness of their campaigns at risk by incorrectly using demographic targeting to reach potential audiences, according to new research from Microsoft Advertising. Read more
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01/06/2010 SINGAPORE - With the financial chaos of 2009's global recession finally clearing up consumers in Asia are loosening up their purse strings again, and tech gadgets are high on their shopping lists. Read more
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18/05/2010 UK - Facebook has been voted the most valuable social media platform for consumer brands in the UK. Read more
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08/04/2010 APAC - More than half of the online population in the Asia Pacific region visited a social networking site during the month of February, according to new data from comscore Read more
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24/02/2010 UK - The Internet Advertising Bureau (IAB) is calling for the formal establishment of ‘social media teams’ for organisations looking to fully incorporate social media within their communications plans, following a study of 80 senior level marketers from international brands. Read more
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22/02/2010 GLOBAL - Retail giant Walmart has taken top position for the second year running in the World’s Top 500 Brands survey, published by brand valuation company Brand Finance. Read more
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09/02/2010 UK - Twenty-eight to forty year olds who grew up in the nineties and noughties are likely to be so fascinated by the past that they fail to plan for the future, according to a report published by Standard Life. Read more
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04/02/2010 Gaming is not a niche pastime for teenage boys, according to a study by Zylom/RealGames. Read more
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15/01/2010 Despite social media spend now expected to exceed £1.9billion by 2014, making it a bigger marketing channel than both email and mobile, an survey has found that UK marketers do not feel they need to embrace social media to develop their own career. Read more
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16/12/2009 USA - Women have truly integrated social media into every part of their lives, from friends and family, to networking, to shopping, according to a study by insights company SheSpeaks. Read more
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08/01/2010 90% of future population growth will take place in urban areas, according to the latest research from out-of-home agency Kinetic. Read more
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14/12/2009 GLOBAL - A new report out by UM Trendwatch is calling on the entertainment industry to re-evaluate the way it goes about marketing its releases, reclassify its traditional target demographics and look to leverage its primary asset – content. Read more
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16/11/2009 Innovation is a top priority for companies looking to grow in the wake of the economic downturn, but flaws in managing innovation may hinder their progress, according to three studies released by Accenture. Read more
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04/11/2009 Over 2/3 young people research all purchases online first and claim that celebrity endorsements are less important in determining their brand choices. Read more
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03/11/2009 LONDON – People who are in the habit of downloading music illegally are among those who spend the most on buying recorded music, according to a new UK survey. Read more
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28/10/2009 Children are usually considered “the future” but it appears the older generations could hold the key to financial success. Read more
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08/10/2009 Clients are starting to feel optimistic about their economies, according to a survey of CEOs of privately held agencies conducted by Worldwide Parnters Inc (WPI). Read more
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30/09/2009 AMSTERDAM - As the global economy begins its turnaround, the global advertising market is showing signs of improvement. Read more
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30/09/2009 LONDON - Advertisers in the UK now spend more on the internet than they do on TV, according to figures from the Internet Advertising bureau (IAB) and accountancy firm, PricewaterhouseCooper. Read more
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21/09/2009 Consumers prefer online video ads to regular TV commercials, according to a study by Facit Digital Read more
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21/09/2009 After a year of financial turmoil there have been big changes to Interbrand's 'Best Global Brands' ranking. Read more
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04/09/2009 The recession has had a major impact on the way companies are approaching sponsorship. A new IFM-Sports report looks at how the rules of the game are changing. Read more
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03/09/2009 2008 saw the global gin market turned on its head. Data provider International Wine and Spirit Report's latest findings shows which brands won and which lost in the turmoil. Read more
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18/08/2009 If the future of media is all about ideas, how can you tell which ones will resonate with consumers? Millward Brown's Sue Elms reports from the frontiers of media research. Read more
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07/08/2009 2009 Green Brands Global Survey Reveals Consumers in Brazil, China, and India are Most Eager to Embrace Green Products and Corporate Actions; Top Ten Greenest Brands Revealed Read more
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03/08/2009 Spend on word-of-mouth marketing is expected to grow 10% this year, putting it on track to be one of the fastest growing advertising and marketing segments according to new research by PQ Media. Read more
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03/08/2009 Innovation in creativity and media is wasted without a significant investment in share of voice (SOV) according to new research by the UK’s Institute of Practitioners in Advertising (IPA) and Nielsen Analytic Consulting. Read more
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03/08/2009 Almost one third of brands on Twitter are completely ignored according to new research by social media and online PR specialist, Immediate Future. Read more
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16/06/2009 Consumer purchasing habits currently being affected by the recession may well stay changed, even when the economy picks up again. That is the stark warning being delivered to brands by research house Initiative. Read more
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28/05/2009 Cream looks at the winners and losers from this year's BrandZ survey, and how strong brands have been remarkably resilient during the recession. Read more
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31/12/2008 The Vodafone brand launched in spectacular style in India last year. Cream investigates the genesis of the campaign. Read more
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01/01/2007 Hewlett-Packard's marketing defies tech conventions. Cream reveals the thinking behind the decision to behave like a cool, youth-focused brand Read more