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Home to the world's best marcomms innovation
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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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  • British Airways
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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"You know you're fabulous, you've just scored a goal"

Pineapple Dance studios may have just been cancelled, but the spirit of Louis Spence lives on. Fans and players can rejoice in every World Cup goal, through the medium of dance. Still, as Louis tells us (even though he just...

Mark St Andrew

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Regardez le clip video!

UK electro-indie band Marina & the Diamonds stars in this awesome viral offering from Stella Artois as part of its retro-60s themed Recyclage De Luxe campaign. A dubious link is made between Marina singing in space and the lightness of...

Gemma Taylor

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I see bikinis and I want them painted black

Someone really doesn't like the new H&M campaign. 14 bus shelters around East London have been hit in the last month. Unsurprisingly, religious conservatives and radical feminists have all been blamed. At least Banksy's got a good alibi.

Gemma Taylor

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How To...

Cream guides that help you navigate the changing communications landscape.

Promote a pint

Cream looks at innovations in the world of beer marketing.

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