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UK - LBi International the global marketing and technology agency, is to merge with SEO and Internet marketing specialist Bigmouthmedia, creating “Europe’s largest digital agency”.
LONDON - Initiative has appointed Raquel Krouse to head up the network’s social media division, Prophesee.
USA - The US arm of Dentsu has acquired the digital agency Innovation Interactive.
NEW YORK - David Rosner has been promoted to senior vice-president, director of Innovations – the creative activation division of Initiative.
SHANGHAI – Omnicom Media Group’s PHD has won Unilever’s $440m media business in China from incumbent Mindshare.
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GLOBAL - A new report out by UM Trendwatch is calling on the entertainment industry to re-evaluate the way it goes about marketing its releases, reclassify its traditional target demographics and look to leverage its primary asset – content.
Innovation is a top priority for companies looking to grow in the wake of the economic downturn, but flaws in managing innovation may hinder their progress, according to three studies released by Accenture.
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