Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.
Compare the latest innovation trends in different regions and stay on top of activity in emerging markets.
UK - LBi International the global marketing and technology agency, is to merge with SEO and Internet marketing specialist Bigmouthmedia, creating “Europe’s largest digital agency”.
LONDON - Initiative has appointed Raquel Krouse to head up the network’s social media division, Prophesee.
USA - The US arm of Dentsu has acquired the digital agency Innovation Interactive.
NEW YORK - David Rosner has been promoted to senior vice-president, director of Innovations – the creative activation division of Initiative.
SHANGHAI – Omnicom Media Group’s PHD has won Unilever’s $440m media business in China from incumbent Mindshare.
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GLOBAL - A new report out by UM Trendwatch is calling on the entertainment industry to re-evaluate the way it goes about marketing its releases, reclassify its traditional target demographics and look to leverage its primary asset – content.
Innovation is a top priority for companies looking to grow in the wake of the economic downturn, but flaws in managing innovation may hinder their progress, according to three studies released by Accenture.
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