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Heineken gives back to the community at Christmas during times of economic hardship
Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name
Kellogg's Frosted Flakes encourages kids to get active and celebrate each others accomplishments with an annual programme
A new beer brand is launched via a movement devoted to creativity and self-expression that shares its name.
Nokia encourages people to use technology to take action and improve the world around us
Stella creates Christmas cards to save trees
Nestle turns a cereal packet into a games console with AR
Dove brings mums and daughters together by encouraging them to participate in sleepovers
Old habits die easy with Volkswagen’s Fun Theory.
Dove creates a live play casting real women between the ages of 45 and 78 to promote its Pro-Age products
Water company uses AR to create Wii-style gaming experience.
Fully integrated country-wide campaign embraces Chinese New Year and educates consumers about a historic brand
Kozel encourages drinkers to become brand advocates.
A flavour-naming competition leads to a 14% sales increase in Walkers crisps
Mini allows people to experience the new convertible in the comfort of their own homes.
Johnnie Walker transfers its global campaign to the Chinese marketplace.
CBS inserts a digital ad in Entertainment Weekly to drum up viewing figures for its Autumn season.
Brahma celebrates its 120th year with a campaign that pays homage to all of the hard working Brazilians.
Tropicana becomes Canada’s National Provider of Brighter Mornings
Toyota goes green-fingered to promote its Prius.
Heineken allows people to design their own bottles of beer making the humble brew into an occasion gift
Haagen-Dazs raises awareness about the crucial role of bees in the creation of natural flavours and launches a campaign to combat Colony Collapse Disorder.
Fashion retailer Target offers consumers the chance to make bags out of its billboards.
Playstation involves its fans by organising a Europe-wide band contest.
Women’s empowerment gains power through words in award-winning Middle East campaign.
Film, social media and a lot of snow in new McDonald’s transmedia exercise.
Stella starts a fund to help save the UK's hedges
Carlsberg targets Facebook users with a Christmas-themed application
Toshiba sends a chair into space.
Pepsi aims to engage over 30 million Chinese with its latest Creative Challenge.
Mazda uses augmented reality to drive consumers to its forecourts.
Heineken creates a giant banner ad that illustrates everyone's inner desire for a bottle of cool lager.
Philips promotes its Healthcare division by developing a queue ticketing system for Chinese hospitals that cuts hours off patient waiting times
A French lingerie company creates a girl-next-door fantasy in central Paris.
Southern comfort shows guys how to get the party started.
Hasbro takes its classic board game into the 21st century.
Becks create a digital music experience to advertise its brands.
Guinness incorporates its iconic pint into the tip of pool cues
LG uses bus stop billboards to demonstrate its new handset’s assets.
Red Bull attempts to set the record for the longest ever freefall skydive, set 50 years ago
Orange creates a real time interactive campaign using mobile and the web which sees rugby player Chabal ask members of the public for advice about how to kick a goal.
A whisky brand launches a Twitter-driven treasure hunt that spans online and offline media
Hugo holds a billboard competition for budding artists
Nissan lets readers become front page news in one of Brazil's biggest newspapers
Jaeger-LeCoultre, International Herald Tribune and Unesco form an environmentally responsible triumvirate.
Lynx offers more icebreaker tricks for single men.
Movistar sponsor a first-of-its-kind newspaper for the blind.
Absolut gets free press in hit HBO show Sex and the City
Pedigree uses humour to highlight the need for dog owners to take extra care over their pets' oral hygeine
Adidas creates new online world for owners of trainers.
A link-up between a healthcare company and a gaming console brand turns a potentially traumatic experience for children into a fun one.
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