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SMS proves perfect channel for emergency fundraising in Haiti
Heineken gives back to the community at Christmas during times of economic hardship
Johnnie Walker transfers its global campaign to the Chinese marketplace.
Norwegian Airlines saw a 73% rise in ticket sales after a consumer design contest to celebrate its birthday.
Crispin Porter + Bogusky creates a scare, the idea that people were being fooled by fake Minis.
Snack-sized dramas premiere for Penn State Pretzel relaunch
3 launches in the UK, building affinity with their target audience through a multi-channel campaign.
Bounce targeted consumers who had devised their own unconventional uses for the dryer sheet product.
Gift experience company Red Letter Days increases sales by 51% with an affiliate programme
Cadbury Creme Egg changes a 23-year long campaign strategy in a bid to increase sales among 16-24 year olds.
Axe merges the worlds of seduction and education to create the Axe Unlimited Academy.
Euromillions fakes a political campaign rally to attract attention to it's new lottery product.
Royal Mail demonstrates it has more to offer customers than letters and parcels.
Gritty crime movie American Gangster used OOH activity literally rising from street level.
Nortel goes head to head with Cisco systems to increase its market share of the enterprise networking category.
A Norwegian art school finds new ways to attract prospective students.
Johnson's partners with a baby network to keep mum's loyal to the brand
State Farm insurance links up with a popular band in order to drive interest in insurance.
Smeg is the first client to take advantage of the semantic targeting technology of Ad Pepper Media
Self-storage company Bluespace uses search marketing to drive a 200% increase in leads per month
Nike manages to get a non-running nation running in the Nike Human Race
Samsung links Dutch revellers together by broadcasting their parties to the nation, driving sales up 58% in two weeks.
Clorox reinvents itself as an environmentally conscious company with the launch of its Green Works Natural Cleaner
Pedigree creates an adoption drive to help re-home unwanted dogs, positioning the brand as one that really cares.
AMF in Sweden encourages saving by showing consumers what they might look like as pensioners.
Rexona encourages Romanian women to reach for the deodorant with a campaign that becomes a national talking point
Coca-Cola taps into a youth movement in Malaysia with a music-driven strategy that achieves significant sales results
Vaseline launches its men's range with a sport themed partnership looking at sportsmen's off-pitch regimes
Two very different brands partner to appeal to busy mums with an engaging campaign with a community focus.
Asan limited wastage by ensuring it only reached women only online and mobile.
Aquafresh helps parents triumph in the 'Battle of Bedtime' through the creation of a popular children's cartoon
Adobe creates Layer Tennis to get designers sampling and learning about its new software.
Federation Football Australia promotes Ghana in a bid to sell tickets for the upcoming Australian match
An integrated alternate reality game generates a buzz for the batman film months before it is released.
Microsoft launches its anti-virus software with a unique search campaign linking to favourable editorial content
HMV boosts sales with a sophisticated affiliate marketing programme
Pfizer use shock tactics to warn people of the dangers of buying counterfeit drugs.
Sony launches a nationwide campaign to encourage young Americans to read
Baci Peruggia puts a modern twist on a classic love story to raise brand awareness around Valentine's day.
A group of brands join together to create a system that delivers targeted TV ads
Oral-B helps mums to get kids to brush their teeth
General Motors uses dynamic paid search to raise paid search visits to its used car site by more than 70%
Outdoor clothing company Cabela uses a search strategy that centres around a national holiday to drive footfall to stores
Tyre brand Firestone reaches out to the female market by sponsoring a breast cancer campaign.
Capital boosts take-up of its iphone app.
A teen vampire movie gains popularity among Australian teens with a social media-driven strategy
Fly Thomas Cook has designed a ‘Holiday Widget’ to allow customers to gloat about their holiday and promote the FTC brand.
Kellogg's Frosted Flakes encourages kids to get active and celebrate each others accomplishments with an annual programme
McDonald's aims to raise awareness about some of the healthier options for kids on the menu and challenges parents' perceptions about the brand.
Halifax International drives business among the disparate ex-pat community in a competitive market.
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