-
12/07/2010 USA – Total US branded entertainment marketing spending, dipped 1.3% in 2009 to $24.63 billion, but is on pace to generate solid growth in 2010 and beyond, according to exclusive research released today by PQ Media. Read more
-
12/01/2010 As brands struggle to achieve cut through with an increasingly cynical consumer and gaping holes in public funds widen, opportunities arise for advertisers to come to the rescue and deliver services to the public. Cream looks at what kind of services brands are offering to people and how such acts of ‘enlightened self-interest’ can ultimately add to bottom line Read more
-
08/01/2010 90% of future population growth will take place in urban areas, according to the latest research from out-of-home agency Kinetic. Read more
-
14/12/2009 GLOBAL - A new report out by UM Trendwatch is calling on the entertainment industry to re-evaluate the way it goes about marketing its releases, reclassify its traditional target demographics and look to leverage its primary asset – content. Read more
-
16/11/2009 Innovation is a top priority for companies looking to grow in the wake of the economic downturn, but flaws in managing innovation may hinder their progress, according to three studies released by Accenture. Read more
-
04/11/2009 Over 2/3 young people research all purchases online first and claim that celebrity endorsements are less important in determining their brand choices. Read more
-
03/11/2009 LONDON – People who are in the habit of downloading music illegally are among those who spend the most on buying recorded music, according to a new UK survey. Read more
-
02/11/2009 Brands have long been handing over creative control to their consumer with ‘create our ad’ or ‘name our flavour’ User-Generated Content competitions, but do they ever really add long term value to either brand or consumer? By Hugh Jordan Read more
-
30/09/2009 AMSTERDAM - As the global economy begins its turnaround, the global advertising market is showing signs of improvement. Read more
-
30/09/2009 LONDON - Advertisers in the UK now spend more on the internet than they do on TV, according to figures from the Internet Advertising bureau (IAB) and accountancy firm, PricewaterhouseCooper. Read more
-
21/09/2009 Consumers prefer online video ads to regular TV commercials, according to a study by Facit Digital Read more
-
04/09/2009 The recession has had a major impact on the way companies are approaching sponsorship. A new IFM-Sports report looks at how the rules of the game are changing. Read more
-
03/08/2009 Spend on word-of-mouth marketing is expected to grow 10% this year, putting it on track to be one of the fastest growing advertising and marketing segments according to new research by PQ Media. Read more
-
16/06/2009 Consumer purchasing habits currently being affected by the recession may well stay changed, even when the economy picks up again. That is the stark warning being delivered to brands by research house Initiative. Read more
-
01/07/2008 Just how did Orange persuade website owners to let its online balloon race fly through their digital air space? . Read more
-
30/04/2008 Microsoft is the first of the major brands to launch a third-generation console. How will media strategy help convince both hardcore gamers and mass audiences that this is the one to buy? Read more
-
03/03/2008 How outdoor is changing as paper and paste is superseded by something with far more potential. Read more
-
01/01/2007 Hewlett-Packard's marketing defies tech conventions. Cream reveals the thinking behind the decision to behave like a cool, youth-focused brand Read more
-
04/04/2006 Unilever has used global concerns about beauty as a platform for Dove, creating a debate with large-scale outdoor, PR and interaction. Read more
-
01/08/2005 Heineken has ditched the 30-second TV spot in the UK and around the world its local teams are developing innovative solutions to the classic challenge of reaching young beer drinkers. Read more
-
01/07/2005 Two years ago Shell needed serious help to restore trust with governments, analysts, consumers and potential employees. The solution was not slick PR but a barrage of content deals. Alex Benady examines how the issue was addressed Read more
-
31/01/2005 Taking a single global message into local markets is the challenge for HSBC. Cream examines the brand's excellent record as a creative media player. Read more