Idea of the Month :: Cream – The Innovation Exchange

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Idea of the Month

Idea of the Month
Celebrating mispronunciation

Pepsi
Argentina
2009
Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name

                              Rated zero stars
                            
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Fun theory

Volkswagen
Sweden
2009
Old habits die easy with Volkswagen’s Fun Theory.

                              Rated five stars
                            
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Cue, a good ideaGuinness
USA
2009
Guinness incorporates its iconic pint into the tip of pool cues

                              Rated three stars
                            
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Gatorade gets gamersGatorade
USA
2008
Gatorade finds a sensitive and authentic way of integrating into a basketball console game to reach an increasingly fragmented young male audience

                              Rated five stars
                            
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Cadbury brings exam results to your mobileCadbury Dairy Milk
Asia Pacific
2005
Why go to college to pick up your results when Cadbury and Madison Media in India will have them sent to your mobile. Along with the news that you've passed is a message from Cadbury and the activity ties in with the brand's positioning of celebration.

                              Rated zero stars
                            
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Idea of the Month

Celebrating mispronunciation

Fun theory

Cue, a good idea

Gatorade gets gamers

Cadbury brings exam results to your mobile

Toolbox

Cream Shuffle

Right Brain, Left Brain Blog

Beer-flavoured lipgloss for girls

Time to leave mama behind

A fresh approach to QR codes

How To...

Feel the love on Valentine's Day

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