betaTHE INNOVATION EXCHANGE
Home to the world's best marcomms innovation
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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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Marketing Innovation by Region

Latest media trends in different regions and marketing innovation in emerging markets.

Europe

  • Rare sighting: First new UK paper in 25 years

    OPINION - With the launch of the "i", the UK sees it's first new quality daily in 25 years. Does this signal a resurgence in print - and how are media buyers reacting to this new arrival? Rebecca Ironside comments.   Read more

  • Rebranding: Easier if you just hold hands

    OPINION - John Wynne on evolutionary, revolutionary and potentially disastrous rebranding exercises.   Read more

  • Online shopping failures

    OPINION - Kathy Heslop examines the importance of failed online shopping trips, and outlines what brands and retailer can learn from abandonment metrics.   Read more

  • Content Vs context in the pre-Christmas fragrance wars

    REVIEW - As the big fragrance brands unveil their campaigns for their big Christmas scents, Cream compares the effectiveness of two offerings from Dior and Chanel.   Read more

  • Twitter: "Oscar Wilde would have loved it"

    INTERVIEW - Hamish Thompson talks to DJ and musician Ben Watt, of Everything About the Girl about the role of Twitter in the music industry   Read more

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  • Christmas shopping helper

    • Marks & Spencer
    • UK

    High street retailer helps online shoppers avoid the stress of Christmas shopping.

    Rated 0 stars
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  • Oil & water do not mix

    • Coalition to restore coastal Louisiana
    • Europe

    Agency raises money for BP disaster clean-up, using BP disaster oil.

    Rated 0 stars
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  • King of Cannes

    • Stella Artois
    • France

    Stellar issues a finders fee for it's missing ambassadeur.

    Rated 0 stars
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  • Minion take over

    • Despicable Me
    • Europe

    Despicable minions take over YouTube to promote Universal’s latest animation.

    Rated 0 stars
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  • Slow the pace

    • Kronenbourg 1664
    • UK

    Kronenbourg encourages drinkers to take it easy, and reworks a classic tune.

    Rated 0 stars
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  • Cream Insight Report: Planet versus Profit

    How brands can reconcile their economic and social imperatives Read more

  • Facebook most valuable social media platform

    UK - Facebook has been voted the most valuable social media platform for consumer brands in the UK. Read more

  • ‘Re-Run’ generation more concerned with nostalgia than planning for the future

    UK - Twenty-eight to forty year olds who grew up in the nineties and noughties are likely to be so fascinated by the past that they fail to plan for the future, according to a report published by Standard Life. Read more

  • Marketers slow to embrace social media

    Despite social media spend now expected to exceed £1.9billion by 2014, making it a bigger marketing channel than both email and mobile, an survey has found that UK marketers do not feel they need to embrace social media to develop their own career.  Read more

  • Kinetic launches Moving World research

    90% of future population growth will take place in urban areas, according to the latest research from out-of-home agency Kinetic. Read more

Innovation Wheel, By Region

Percentage of case studies that qualified to feature in Cream library in the last 3 months, by Region.

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  • Gamestation
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Kim Kardashian and Lady Gaga are dead

Before you order a wreath (or break out the bunting, never fear, Ms Kardashian and Gaga are alive and well. They will however be committing digital suicide for a day in an usual fund raising move that will see a...

Mark St Andrew

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Royal Offence in China

The News: The Chinese brand of women's lingerie, Jealousy International, has released a print ad featuring a Princess Diana look-alike, playing a cello in underwear. A young boy (Prince William?) holds a music score for her to read, with the...

Elliot Polak

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Samsung 3D swing

Inspired by this innovative use of a derelict billboard perhaps, Samsung has applied the same logic to this 3D TV advert. The frame simulates a real 3D FULL HD Samsung. Two infant swings were attached and placed in city parks...

Gemma Taylor

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How To...

Cream guides that help you navigate the changing communications landscape.

Festival of Latin media

As the Festival of Media gets under way, Cream selects 10 noteworthy case studies from the region.

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