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Latest media trends in different regions and marketing innovation in emerging markets.
OPINION - With the launch of the "i", the UK sees it's first new quality daily in 25 years. Does this signal a resurgence in print - and how are media buyers reacting to this new arrival? Rebecca Ironside comments. Read more
OPINION - John Wynne on evolutionary, revolutionary and potentially disastrous rebranding exercises. Read more
OPINION - Kathy Heslop examines the importance of failed online shopping trips, and outlines what brands and retailer can learn from abandonment metrics. Read more
REVIEW - As the big fragrance brands unveil their campaigns for their big Christmas scents, Cream compares the effectiveness of two offerings from Dior and Chanel. Read more
INTERVIEW - Hamish Thompson talks to DJ and musician Ben Watt, of Everything About the Girl about the role of Twitter in the music industry Read more
High street retailer helps online shoppers avoid the stress of Christmas shopping.
Agency raises money for BP disaster clean-up, using BP disaster oil.
Stellar issues a finders fee for it's missing ambassadeur.
Despicable minions take over YouTube to promote Universal’s latest animation.
Kronenbourg encourages drinkers to take it easy, and reworks a classic tune.
How brands can reconcile their economic and social imperatives Read more
UK - Facebook has been voted the most valuable social media platform for consumer brands in the UK. Read more
UK - Twenty-eight to forty year olds who grew up in the nineties and noughties are likely to be so fascinated by the past that they fail to plan for the future, according to a report published by Standard Life. Read more
Despite social media spend now expected to exceed £1.9billion by 2014, making it a bigger marketing channel than both email and mobile, an survey has found that UK marketers do not feel they need to embrace social media to develop their own career. Read more
90% of future population growth will take place in urban areas, according to the latest research from out-of-home agency Kinetic. Read more
Percentage of case studies that qualified to feature in Cream library in the last 3 months, by Region.
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A dream team of industry pioneers from around the world share their expert opinion
Before you order a wreath (or break out the bunting, never fear, Ms Kardashian and Gaga are alive and well. They will however be committing digital suicide for a day in an usual fund raising move that will see a...
Mark St Andrew
The News: The Chinese brand of women's lingerie, Jealousy International, has released a print ad featuring a Princess Diana look-alike, playing a cello in underwear. A young boy (Prince William?) holds a music score for her to read, with the...
Elliot Polak
Inspired by this innovative use of a derelict billboard perhaps, Samsung has applied the same logic to this 3D TV advert. The frame simulates a real 3D FULL HD Samsung. Two infant swings were attached and placed in city parks...
Gemma Taylor
Cream guides that help you navigate the changing communications landscape.
As the Festival of Media gets under way, Cream selects 10 noteworthy case studies from the region.
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