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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.


Media News

  • Festival of Media Awards announces shortlist

    15/03/2011 NEWS - After hundreds of judging hours, the Festival of Media Awards shortlist has been announced. Read more

  • FT invites female execs to define ideal consumer

    16/07/2010 APAC - The Financial Times is using an online competition to reach media planners and advertisers in Hong Kong and Singapore. Read more

  • Twitter launches earlybird deals

    15/07/2010 GLOBAL - Twitter has announced the launch of the @earlybird account, providing followers with exclusive deals in entertainment, fashion, technology, beauty, travel etc. Read more

  • Festival of Media launches in Latin America

    14/07/2010 LATAM - The Festival of Media, the world's premier event for advertisers, media strategists, technologists and media vendors is launching the Festival of Media LatAm – a regional event dedicated to the media issues and needs of one of the world’s most vibrant and fast-growing advertising regions. Read more

  • Draftfcb launches Institute of Decision Making

    09/07/2010 USA - Draftfcb has launched Draftfcb Institute of Decision Making, a global team that aims to apply emerging fields such as behavioral economics and neuroscience to marketing communications. Read more

  • Planet versus profit: The CSR dilemma

    07/07/2010 Pepsi made a big statement this year when it pulled its $20 million Super Bowl ad and invested the money in a socially responsible community project. Read more

  • Hulu introduces Plus service

    30/06/2010 USA - After weeks of speculation that it is going to tweak is business model, Hulu has introduced Hulu Plus, a subscription and ad supported service. Read more

  • UK opens up to product placement

    30/06/2010 UK - Regulator Ofcom has released new proposals to relax restrictions on product placement during TV and radio programmes. Read more

  • The Times and The Sunday Times unveil new-look websites

    26/05/2010 UK - The Times and Sunday Times have unveiled their new-look websites in advance of converting to a paid-for access model. Read more

  • Greenpeace attacks BP with rebrand competition

    21/05/2010 UK - Environmental activist Greenpeace is inviting the UK public to submit redesigns of the BP logo as part of a campaign against the company’s practices. Read more

  • Sir Martin puts Asia on wish list

    19/05/2010 SINGAPORE - WPP is set to restart its acquisition strategy across the region, with chief executive Sir Martin Sorrell confirming eight deals are currently on the table across Asia Pacific Read more

  • More Americans paying for TV

    14/05/2010 USA – More people are people are paying for TV than ever before, says research firm SNL Kagan. Read more

  • CNN to launch pop-up news café

    12/05/2010 UK - CNN International is to open a pop-up café in London this summer for hungry pedestrians looking for their daily news fix. Read more

  • EDF dumps 'green' ad strategy

    12/05/2010 UK - French utilities company EDF is reviewing its sustainability-led marketing strategy. Read more

  • M&M Awards Call For Entries

    07/05/2010 GLOBAL - The M&M Awards 2010 website is officially open for entries. The awards recognise and celebrate leading pan-regional advertising campaigns. Read more

  • Iris reveals new management structure for Americas

    06/05/2010 USA – Independent marketing network Iris has announced a new regional management structure for the Americas that aims to strengthen its capability across North and South America. Read more

  • Wired unveils 'scratch off' cover

    04/05/2010 UK – Condé Nast’s Wired magazine has created a "scratch off" cover for its June issue that aims to test the will-power of its readers. Read more

  • DIY cover design

    04/05/2010 UK - Design and lifestyle magazine Wallpaper giving readers the chance to design their own cover for the magazine’s August Handmade issue. Read more

  • Facebook rated ‘12’ in new webpage classification

    30/04/2010 GLOBAL - Tibboh, a new internet service provider, has launched in the UK with film-style age ratings to protect youngsters from inappropriate content. Read more

  • Finance brands fight back

    28/04/2010 USA - Annual Millward Brown top 100 brand ranking finds bank brands grew 12% this year, following an 11% drop in 2008. Read more

  • Kingdon: “Customers beat process”

    20/04/2010 In his recent foreword for “No Apples: 100 Other Top Innovators”, Matt Kingdon of ?What If! says that good innovation is not the sole preserve of the management team. Read more

  • Magazines need to rethink their offering

    20/04/2010 GLOBAL - Do we care about the printed page? Speakers Alisa Bowen, SVP head of consumer planning at Thomson Reuters and PHD's worldwide CEO Mike Cooper seemed to suggest not at the Festival of Media in Valencia. Read more

  • Miroma CEO: “People that gave barter a bad name still in the industry”

    19/04/2010 Marc Boyan CEO of media bartering company Miroma, has recognised that despite the company’s success, there is still a long way to go to change industry perceptions of bartering. Read more

  • Cream at the Festival

    19/04/2010 The Cream team has decamped to Valencia to report on the Festival of Media following an epic 24 hour bus journey. Read more

  • The Cream 100

    16/04/2010 A full list of Cream's 100 most innovative companies, as featured in our book "No Apples: 100 Other Top Innovators" Read more

  • Festival rises from the ashes

    16/04/2010 Plans for the Festival of Media are in full swing, despite attempts by an Icelandic volcano to disrupt proceedings. Read more

  • Full agenda for Festival of Media revealed

    01/04/2010 The agenda for the Festival of Media has been finalised and we are proud to reveal... Read more

  • The WSJ seals Starbucks distribution deal

    31/03/2010 USA - The Wall Street Journal (WSJ) is set to be available in Starbucks across New York City as the publication prepares for the launch of its New York section. Read more

  • Marmite gets political

    30/03/2010 UK - Marmite has launched a fake political campaign featuring two spoof political parties, Love and Hate, campaigning for and against its product. Read more

  • GQ teams up with Citroën to create concept car

    03/03/2010 GQ, the men's lifestyle magazine brand, is teaming up with Citroën to launch a concept hybrid car. Read more

  • Credit Suisse reveals brands of the future

    02/03/2010 Credit Suisse has identified 27 “Great Brands of Tomorrow” including sportswear company Li Ning, Tsingtao Brewery, Uniqlo and Facebook. Read more

  • Estée Lauder creates division to drive marketing excellence

    26/02/2010 NEW YORK - Estée Lauder Companies has created a new Corporate Marketing Centre of Excellence to drive marketing excellence across the organisation Read more

  • VoD launch unifies UK broadcasters

    19/02/2010 UK - SeeSaw, a video on demand site featuring 3,000 hours of content form the BBC, Channel 4 and Five has launched in the UK, representing the first concerted effort by broadcasters to pool their content online. Read more

  • CBS Outdoor launches new electric paper technology

    16/02/2010 UK - CBS Outdoor has developed a new advertising format using electric paper technology on bus panels. Read more

  • Snickers has favourite Super Bowl ad

    08/02/2010 USA - A BBDO-created Snickers spot topped a poll of America's favourite commercials from this year's Super Bowl. Read more

  • Chinese energy giant to sponsor World Cup

    04/02/2010 BEIJING – Chinese energy giant Yingli Green Energy has announced that it has become the first renewable energy company to sponsor the FIFA World Cup to be held in South Africa later this year. Read more

  • Super Bowl still a top opportunity for brands

    04/02/2010 USA - CBS has revealed that it has sold all of its Super Bowl ad spots ahead of Sunday’s big game. Read more

  • Is live sport the last bastion of mass media?

    02/02/2010 Sporting events preserve the concept of event television. Has Pepsi got it wrong? Read more

  • Toyota plans marketing push to cope with recall crisis

    29/01/2010 GLOBAL - Toyota is planning a series of marketing communications to help car dealers cope with its big recall crisis. Read more

  • Hackers use Moscow billboard to broadcast porn

    18/01/2010 MOSCOW - A midnight traffic jam near Moscow’s Kremlin has been blamed on a pornographic film that suddenly began playing on a huge billboard. Read more

  • MTV tracks music consumption habits

    18/01/2010 EUROPE - Young people are using multiple platforms including online streaming and mobile phones to consume music, according to MTV’s ‘Back to Basics’ Study. Read more

  • BBH appoints regional Asia director

    14/01/2010 ASIA - BBH has appointed Paul Ward as regional operations director for Asia. Read more

  • ESPN to launch 3D channel

    07/01/2010 USA - ESPN is to launch a dedicated 3D television channel in June this year. Read more

  • Personalised newspaper launches

    05/01/2010 BERLIN – German company Niiu has launched a personalised web-to-print newspaper service aimed at young readers. Read more

  • PHD wins Unilever media business in Greater China

    18/12/2009 SHANGHAI – Omnicom Media Group’s PHD has won Unilever’s $440m media business in China from incumbent Mindshare. Read more

  • Sky to promote Europe's first 3D channel

    17/12/2009 LONDON - BSkyB is set to promote its 3D TV channel, Europe's first, with a nationwide 3D ad campaign launching in cinemas in the UK alongside James Cameron's 3D film 'Avatar'. Read more

  • IBM reveals 5 innovations set to make our cities ‘smarter’

    15/12/2009 USA - IBM has picked five emerging technologies it believes are to transform cities across the globe between now and 2015 in its fourth annual ‘Next 5 in 5’ innovation predictions. Read more

  • IAA promotes hope

    15/12/2009 COPENHAGEN - The International Advertising Association (IAA) has launched an international campaign in an effort to empower citizens to have their voices heard on the topic of climate change. Read more

  • Stella Artois Debuts Online Film Festival

    14/12/2009 LONDON - Stella Artois is launching an online film festival to support the idea that you can be stylish and green at the same time. Read more

  • Green advertising 'too bland and boring'

    14/12/2009 GLOBAL - Green benefits have little impact on a consumer purchase decision, according to a global sentiment survey conducted by Textappeal. Read more

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