Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.



Insights into the evolution of media models and best practice examples of how to innovate within specific media channels.

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Select a media channel from the drop-down menu below for relevant news and case studies.


The latest industry research providing you with hard data for deeper insight into brands, consumers and media.

  • Kinetic launches Moving World research

    90% of future population growth will take place in urban areas, according to the latest research from out-of-home agency Kinetic.  

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  • Regaining control of social media

    GLOBAL - A new report out by UM Trendwatch is calling on the entertainment industry to re-evaluate the way it goes about marketing its releases, reclassify its traditional target demographics and look to leverage its primary asset – content.  

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Innovation Wheel, By Media Channel

Percentage of case studies that qualified to feature in Cream library in the last 3 months, by media channel.

Top Media Owners

The latest work from the top 20 media owners as ranked by Cream.

  • JCDecaux

    Interactive bus shelter

    • LG
    • UK
    • 2009

    LG uses bus stop billboards to demonstrate its new handset’s assets.

    Rated Rated 19460 stars stars
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  • Clear Channel

    Hurriyet Real Estate Supplement

    • Emlak
    • Turkey
    • 2005

    With the arrival of mortgage finance in Turkey, Emlak wanted to be the first to provide a newspaper Real Estate supplement for the growing number of would be property investors.

    Rated Rated 16514 stars stars
    Read more
  • Facebook

    Targeting sad Facebook friends

    • Yellow
    • Israel
    • 2009

    Convenience store attempts to spread a little happiness with Facebook and free products

    Rated Rated 19746 stars stars
    Read more
  • MTV


    • Dell
    • 2009

    Dell aims to get the whole world singing from the same song-sheet

    Rated Rated 18898 stars stars
    Read more
  • Google

    Bourne takes to the streets

    • Bourne Ultimatum
    • UK
    • 2007

    Universal Pictures promotes the Bourne Ultimatum with a game that sees players become assassins armed with water pistols.

    Rated Rated 15927 stars stars
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  • Magabon
  • Japan
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Transmedia Storytelling concepts and practices since 3000 B.C.

Transmedia Storytelling has been a topic that for the last two years started to leave the trendy blogs and academic discussions and get into CMOs plans and big brands long term goals. Through a series of examples from all over...

Mauricio Mota

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Post chat analysis

Do you ever come away from a night out with a friend and feel that they just talked at you for a few hours with little regard for what you had to say? Well there's an app for that. At...

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Russian doll burger box

McDonald's sends a welcome message to the Russian team during the Olympic Games in Vancouver. The brand mimicked the matyroshka (traditional Russian dolls) with a series of different sized Big Mac boxes. Inside the smallest one was a coupon for...

Olivia Solon

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How To...

Cream guides that help you navigate the changing communications landscape.

Entertain your consumer

The secrets of effective branded content that will leave your target audience wanting more.

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