Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.


Latest Reports

  • Brands to the rescue

    12/01/2010 As brands struggle to achieve cut through with an increasingly cynical consumer and gaping holes in public funds widen, opportunities arise for advertisers to come to the rescue and deliver services to the public. Cream looks at what kind of services brands are offering to people and how such acts of ‘enlightened self-interest’ can ultimately add to bottom line Read more

  • C is for context

    02/11/2009 Brands have long been handing over creative control to their consumer with ‘create our ad’ or ‘name our flavour’ User-Generated Content competitions, but do they ever really add long term value to either brand or consumer? By Hugh Jordan Read more

  • Cream Insight Report: The death of the big idea

    01/09/2009 The big idea is dead. Long live the big ideal Read more

  • Cream Insight Report: Ready, steady, go!

    07/11/2008 Brands pay millions to link up with major sporting events but how do you get value from such associations? Read more

  • Anatomy of a Campaign: Orange Balloon Race

    01/07/2008 Just how did Orange persuade website owners to let its online balloon race fly through their digital air space? . Read more

  • Anatomy of a Campaign: Sunsilk's new look

    01/07/2008 The Unilever hair care brand has undergone a two-year revamp. Olivia Solon reports. Read more

  • Brand Experts: Xbox - Game on for Xbox

    30/04/2008 Microsoft is the first of the major brands to launch a third-generation console. How will media strategy help convince both hardcore gamers and mass audiences that this is the one to buy? Read more

  • Anatomy of a Campaign: Coke Bubbles

    01/04/2008 Coke launched the first commercial widget for peer-to-peer web TV service Joost in late 2007. Olivia Solon takes a look at Coke Bubbles. Read more

  • Cream Insight Report: Screen Time

    03/03/2008 How outdoor is changing as paper and paste is superseded by something with far more potential. Read more

  • Brand Experts: Dove - Real Beauty for Dove

    04/04/2006 Unilever has used global concerns about beauty as a platform for Dove, creating a debate with large-scale outdoor, PR and interaction. Read more

  • Brand Experts: Heineken - Only Heineken Can Do This

    01/08/2005 Heineken has ditched the 30-second TV spot in the UK and around the world its local teams are developing innovative solutions to the classic challenge of reaching young beer drinkers. Read more

  • Brand Experts: Shell - Creating a debate

    01/07/2005 Two years ago Shell needed serious help to restore trust with governments, analysts, consumers and potential employees. The solution was not slick PR but a barrage of content deals. Alex Benady examines how the issue was addressed Read more

  • Brand Experts: Adidas - Coming into Form

    31/01/2005 Adidas is high on the success of "Impossible is Nothing" but it has a tough fight on its hands. Cream investigates media's role in the run up to the 2006 Football World Cup Read more

  • Brand Experts: HSBC - Banking on a Good Impression

    31/01/2005 Taking a single global message into local markets is the challenge for HSBC. Cream examines the brand's excellent record as a creative media player. Read more

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Sweet cure for the broken-hearted

With the exception of the 'rebound pull', there's only one remedy for a broken heart: chocolate. Tnuva’s new Chocolate Desert in Israel targets the heartbroken in a clever, targeted campaign: Via

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Avatar for Haiti

We have seen a number of wonderful examples of how technology is helping the fund-raising process for Haiti, including Verizon Wireless subscribers pledging more than a million via $10 text message pledges. Now some bright spark is tugging on our...

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AR Loves Hallmark

Augmented Reality is attracting a lot of headlines at the moment and rightly so, if you start thinking about what's now possible and what this will turn into in the future. It's indistinguishable from magic, to paraphrase Arthur C Clarke....

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Use gaming as a marketing platform

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