Sports stars play out of their comfort zone to help promote an active lifestyle.
Playboy gets readers to sing for saucy pictures.
A dream team of industry pioneers from around the world share their expert opinion
Coca-Cola has called a review of Diet Coke’s pan-European advertising account which is estimated to be worth $62m. Earlier this year Cream sat down with Coca-Cola’s senior vice-president, integrated marketing communications and capabilities, Wendy Clark, who spoke about Coke’s ambitions...
By Michael de Souza, VP Media, Buzzcity An editor of Harvard Magazine recently wrote about consumers who are taking on (willingly or not) the roles of petrol attendants, check out clerks and sales assistants. Go to a supermarket in the...
Ciao and welcome back to the Cream world tour. Today's stop is Italy, where media is dominated by TV, and that in turn is dominated by politics, or more specifically, until recently, Silvio Berlusconi. The move to digital terrestrial TV...
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