Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.
Water company uses AR to create Wii-style gaming experience.
Israeli deafness charity turns tables on the hearing to raise awareness
A link-up between a healthcare company and a gaming console brand turns a potentially traumatic experience for children into a fun one.
Women’s empowerment gains power through words in award-winning Middle East campaign.
A security company finds an innovative way of targeting potential employees
Nokia encourages people to use technology to take action and improve the world around us
A digital agency creates an interactive sculpture out of old mobile phones
Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name
Heineken gives back to the community at Christmas during times of economic hardship
Motorola and Verizon Wireless showcase the voice-activated search function of their Droid mobile phone.
The BBC World Service Trust provides mobile English lessons for people in Bangladesh.
Tide develops an app to help beat stains.
The UN and the IAA team up to create a sustainability marketing campaign centred around the Climate Change Conference in Copenhagen.
Servus starts a positive financial ripple
An online sex shop creates a national sex spend index using Google Maps and its aggregated sales data
Nikon showcases its projection technology by rigging up two pop stars with 12 projection cameras
Young people in the UK get their voices heard in government through a robot that writes out Twitter-length messages in Parliament as part of a huge research project.
Pepsi create sculptures to encourage recycling in India.
Tiny ice sculptures are left to melt in the sun to highlight the impact of Arctic warming.
A paint brand's promotional idea helps consumers visualise the effect of transforming the colour of their walls at home
Guinness incorporates its iconic pint into the tip of pool cues
Trident organises a game of musical chairs
Scandinavian Airlines encourages people to be more spontaneous with their holidaying
A skincare brand encourages people in Mexico to learn about the risks of skin cancer with a sophisticated sampling campaign
A premium gum from Wrigley’s shakes up the category and launches a sophisticated Augmented Reality application targeted at budding DJs.
Movistar sponsor a first-of-its-kind newspaper for the blind.
IBM helps fans find their way around Wimbledon with a sophisticated mobile app combining augmented reality with live updates
A canned coffee drink turns a visit to the toilet into an exhilarating experience with an innovative ambient format
WWF helps people visualize how their charity donations can help endangered animals
A whisky brand launches a Twitter-driven treasure hunt that spans online and offline media
Skittles hands over control of its own website completely to consumers
Sony Ericsson allows members of the public to become celebrities for the day with an interactive bus stop
Itau Bank launches a personalised print campaign to highlight the idea of it offering a tailored service
A coffee machine brand brings the product to life with an innovative print campaign
If you have a subscription code and are visiting Cream for the first time, click here to register.
Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
Stuck for ideas? Use our automated inspiration tool.
A dream team of industry pioneers from around the world share their expert opinion
Lipgloss can be a minefield for couples; visually appealing, it lures men into a sticky glittery predicament. Heineken has the solution: beer-flavoured lipgloss. The link to buy it doesn't seem to be working, but it echoes a similar move by...
Belgian travel company TMF targets mummy's boys with this viral video that is likely to negatively affect their sex life for years:
Elaborate barcodes don't exactly provoke huge amount of excitement in consumers. Japanese creative agency Set has taken things up a notch by creating a QR code out of the Frisk mints:
Cream guides that help you navigate the changing communications landscape.
Cream looks at how brands can successfully use Valentine’s day to promote their message and share the love.
Latest case studies
Best ROI case studies
Latest Campaigns of the Week
Latest digital case studies