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Guinness takes ownership of the 1999 Rugby World Cup in order to attract new users and to sustain...
Visa builds a character who doesn’t really like soccer to giveaway a once-in-a-lifetime ticket to...
Dr Pepper mixes reality TV with music when it puts an emerging band in a "bubble" for three weeks...
Antidote is the clothing brand's link up with cool grass roots publishers from across Europe.
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Toyota Aygo connects with popular culture by partnering with new and different media influencers.
Puma harnesses the love that fans have for the beautiful game by getting them to sing on Valentin...
McDonald’s brings its McWrap to life via an innovative print campaign with Metro Puerto Rico.
Darth Vader turns to sound and motion to get punters into the cinemas to see his final movie. Spe...
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