betaTHE INNOVATION EXCHANGE
Home to the world's best marcomms innovation
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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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Brand Innovation

Best practice advertising and marketing case studies and brand news from all sectors including FMCG, automotive, luxury, travel and more.

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Strategic Innovation

The latest case studies demonstrating innovative strategies at a brand level.

  • The AIDS-free generation

    • (RED)
    • Global

    Turning (RED) to mark World AIDS Day with eye catching OOH and co-ordinated online strategy

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  • The biggest band in the world

    • Coca Cola
    • Argentina

    Coke improves its musical pedigree, and creates a new youth platform

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  • Free press from China's future

    • Metro
    • China

    A newspaper from the future brings uncensored democratic publishing to China.

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The latest industry research providing you with hard data for deeper insight into brands, consumers and media.

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  • Chevrolet
  • China
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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How To...

Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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