Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.
Best practice advertising and marketing case studies and brand news from all sectors including FMCG, automotive, luxury, travel and more.
GLOBAL - Unilever has extended its deal with Time Warner for product promotion across multiple global platforms.
UK - Adidas, the official sportswear partner of the London 2012 Olympic and Paralympic Games, has appointed British fashion designer Stella McCartney as creative director for its Adidas Team GB ranges
GLOBAL - Twitter has announced the launch of the @earlybird account, providing followers with exclusive deals in entertainment, fashion, technology, beauty, travel etc.
LATAM - The Festival of Media, the world's premier event for advertisers, media strategists, technologists and media vendors is launching the Festival of Media LatAm – a regional event dedicated to the media issues and needs of one of the world’s most vibrant and fast-growing advertising regions.
SPAIN - Fiat in Spain is offering owners of the Fiat 500 a loaned electric bike when their car is being repaired.
The latest case studies demonstrating innovative strategies at a brand level.
Turning (RED) to mark World AIDS Day with eye catching OOH and co-ordinated online strategy
Coke improves its musical pedigree, and creates a new youth platform
A newspaper from the future brings uncensored democratic publishing to China.
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Website for new parents goes mobile to access ethnic audience.
The SoBe energy drink ensures festival-goers in Panama don’t miss a moment.
Gatorade lets middle-aged men re-live the sporting achievements of their youth.
Old Spice capitalises on viral hit and strikes social media gold with video response activity
The Boomerang Pets Party goes for the canine invite using a bespoke doggy ice-cream van.
Honda targets young drivers, and makes road safety something to be proud of.
Honda crowd-source a film to promote the CR-Z hybrid car
Neutrogena gives Hong Kong's men a wake-up call from superstar Elanne Kwong, to promote its new Cooling Cleansing Gel.
Plaster brand targets key events and sore foot hot-spots, to keep spectators comfortable on their feet.
Gatorade reignites old rivalries by bringing together high school sports teams more than a decade later
Ariel encourages eco-friendly changes in consumer washing habits
Pepsi pulls its opening spot at the Super Bowl to launch community project.
The latest industry research providing you with hard data for deeper insight into brands, consumers and media.
USA – Total US branded entertainment marketing spending, dipped 1.3% in 2009 to $24.63 billion, but is on pace to generate solid growth in 2010 and beyond, according to exclusive research released today by PQ Media.
GLOBAL – Businesses need to acknowledge the threat that social media can pose to a company’s corporate responsibility (CR) reputation, according to a new report by Havas.
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