Baby Care :: Cream – The Innovation Exchange

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

Search Terms:

Advanced search

                  Home
Brands
Brand Categories
Baby Care

                
Baby Care

                      What’s Hot


                      
                    
It appears that there are no directly relevant articles at the moment. If you have a story that you think we should be covering please email
View allView all

                      Latest Case Studies


                      Nine months live





Huggies
Argentina
2010
Huggies educates parents-to-be with virtual pregnancy

                                Rated zero stars
                              
Read more
Cinematic Advertising





Johnsons Baby Oil
Asia Pacific
2008
Johnson's Baby Oil drives product usage by promoting the product in cinema screenings with creche facilities

                                Rated zero stars
                              
Read more
Johnson's baby on demandJohnsons Baby Oil
Canada
2008
Johnson's partners with a baby network to keep mum's loyal to the brand

                                Rated zero stars
                              
Read more
Huggies goes high-end on the catwalkHuggies
UK
2009
Huggies targets fashionable young mums with its denim nappy range.

                                Rated zero stars
                              
Read more
Putting the fun back into brushingOral B
Australia
2008
Oral-B helps mums to get kids to brush their teeth

                                Rated zero stars
                              
Read more
Original playHuggies
Colombia
2008
Huggies changes Colombians' perceptions of the brand as an expensive "gringo" brand through a link up with a local comedy troupe.

                                Rated zero stars
                              
Read more
Pregnant advertisementsMicro Babies
UK
2003
Pregnant women become walking billboards to promote a new range of Tomy toys

                                Rated zero stars
                              
Read more
Searching for baby productsKiddicare
UK
2008
An online retailer selling baby products gains a huge uplift in sales through a sophisticated search campaign

                                Rated zero stars
                              
Read more
Baby countdownHuggies
USA
2008
A disposable diaper brand drives loyalty among expecting mothers with a baby count-down widget

                                Rated zero stars
                              
Read more
Nappies for baptismEQ
Asia Pacific
2007
A nappy brand stands out from the crowd by creating baby baptisms

                                Rated zero stars
                              
Read more

                    
View allView all
Toolbox
                      Print
Share
                            Send to friend Delicious Digg reddit Facebook StumbleUpon Twitter
                          

                    

                      
                    

Subscriber Login
                            Remember me Forgotten your password?
                      If you have a subscription code and are visiting Cream for the first time,click here to register.
SubscribeSource marketing ideas, improve media efficiencies and increase levels of consumer engagement.
Subscribe now
Free TrialExperience full access to Cream.
Get your free trial

                      Campaign Of The Week Newsletter
What’s this?
                      
                        Your email address: 
                      
                    
Cream ShuffleStuck for ideas? Use our automated inspiration tool.
ShuffleClick to shuffle

                      
                      Range Rover
USA

Read more
                    

                    
                  
Right Brain, Left Brain BlogA dream team of industry pioneers from around the world share their expert opinion
More from the blog
Why agencies aren't winning the gaming gameThe meteoric rise in the last 12 months of casual games such as Angry Birds and Farmville has put brands (and their creative agencies) on alert as they consider what gaming means for their own customer outreach and engagement programmes....
Mark St Andrew
Read more
Is that an exhaust in your pocket officer? (some OOH innuendo)When working with a large piece of artwork, it is important to occasionally stop, stand back and check your work from a suitable distance. When working up close you can very easily miss things, as demonstrated by this unfortunate ad...
Mark St Andrew
Read more
Bernie Ecclestone: Turning mugging into mediaBernie Ecclestone belongs to that shadowy area of celebrity where people are famous for occupying a high profile position, even though paradoxically a lot of people don't know who they are. Most people in the UK would be able to...
Mark St Andrew
Read more
How To...Cream guides that help you navigate the changing communications landscape.
Festival of Latin mediaAs the Festival of Media gets under way, Cream selects 10 noteworthy case studies from the region.
Read more
More

Baby Care

What’s Hot

Latest Case Studies

Nine months live

Cinematic Advertising

Johnson's baby on demand

Huggies goes high-end on the catwalk

Putting the fun back into brushing

Original play

Pregnant advertisements

Searching for baby products

Baby countdown

Nappies for baptism

Toolbox

Free Trial

Cream Shuffle

Right Brain, Left Brain Blog

Why agencies aren't winning the gaming game

Is that an exhaust in your pocket officer? (some OOH innuendo)

Bernie Ecclestone: Turning mugging into media

How To...

Festival of Latin media

Cream Subscribers

Help and Information

Brands

Agencies

Media

Digital

Case Study Library

Regions

Insight

Other Cream Products