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05/01/2011 NEWS - Jenny Ashmore, global marketing capability officer at Mars Inc. has been announced as the Chair of the Jury for the Festival of Media Awards 2011. More
27/09/2010 INTERVIEW - Tyler Whisnand, creative director at Wieden+Kennedy discusses the power of brands in society. More
08/09/2010 TECHNOLOGY - Cream looks at the tools available to model shopping habits, and investigates the technology in the underrated world of brand activations More
31/08/2010 OPINION - Grant Hunter from iris discusses the role of digital marketing in the fashion industry, and examines the sector's reluctance to embrace new marketing ideas More
16/08/2010 OPINION – Andy Milligan analyses how Beckham’s playing days may be over but the brand is far from played out. More
15/07/2010 UK - Adidas, the official sportswear partner of the London 2012 Olympic and Paralympic Games, has appointed British fashion designer Stella McCartney as creative director for its Adidas Team GB ranges More
06/07/2010 GLOBAL - Official World Cup Sponsors have recovered from competitor ambushes, such as Nike's popular football viral, during the first two weeks of the tournament, according to a new report. More
10/06/2010 Cream's has published its latest Insight report looking at brand partnerships. More
03/06/2010 APAC - With just over a week before the 2010 World Cup, Coca-Cola and Adidas have harnessed the highest return from their sponsorships in terms of share of consumers’ minds in Australia, China, Singapore, and Thailand, reveals research from media agency MEC, today. More
24/05/2010 UK - Nike has unveiled its epic three-minute new World Cup TV spot featuring stars such as Wayne Rooney, Ronaldinho, Cristiano Ronaldo and Didier Drogba. More
Pop up store in London’s fashionable Knightsbridge looks for new brand ambassadors.
Jeweller seeks to reward the ultimate couple with the ultimate engagement ring in “outrageous” competition.
High street retailer helps online shoppers avoid the stress of Christmas shopping.
Puma take to the streets to engage local creative communities.
Japanese school children create record-breaking comic strip.
Levi’s refreshes its image by enlisting the help of one of America’s most impoverished towns, Braddock, PA.
Nike use technical trickery and lots of puff in magical flying shoe race.
Coca-Cola makes recycled bottles into t-shirts.
As part of its “Be Stupid” campaign, Diesel exposes some of the silliness of social media to the real world.
Onitsuka Tiger promotes the brand’s Japanese heritage
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If you aren't a subsciber to Cream, you can still purchase our brand new shiny mobile report that came out a few days ago. Produced in association with Velti and the Mobile Marketing Association, and featuring contributions from We Love...
Mark St Andrew
Last night a friend of Cream attended the FT ArcelorMittal Boldness in Business Awards in the smart Sloane Square area of London. For the uninitiated, these awards aim to ‘recognise and reward the calculated risk-takers who stand out for their...
Prepared for the Click 5.0, a digital marketing conference that took place in Dubai, this inforgraphic neatly sums up the different challenges facing modern marketers in the Middle East. It turns out that management in the Middle East is no...
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