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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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Bread brand creates sports league

  • Axa
  • Sweden

Bread brand Axa calls on sporting passions to drive sales.

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  • Pilsner Urquell
  • South Africa
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Helvetica: the first stop for rebranding

Gap is tired and its old logo wreaks of the 90s, sweat shops and human rights issues. It needed to rebrand, so it did what any 21k brand worth it's place at the digital table would do: it changed its...

Gemma Taylor

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House parties, Ikea style

Ikea can always be relied upon for some clever advertising (check out some examples here, here, and here!). The recent "cat-alogue" activity generated lots of buzz in the marketing trade press, but not being much of a cat person myself,...

Mark St Andrew

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Some divisive OOH.

An emotive subject like abortion is always going create some provocative creative executions. This example from Wisconsin uses some emotive language and wildly inaccurate imagery depicting the thoughts of a pregnant girl and her unborn baby. Naturally this has aroused...

Mark St Andrew

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