Mobile :: Cream – The Innovation Exchange

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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                      What’s Hot


                      Festival of Media Awards announces shortlist





15/03/2011 NEWS - After hundreds of judging hours, the Festival of Media Awards shortlist has been announced. More
Connecting consumers in the virtual loop





09/02/2011 OPINION - In the final instalment of his "Closing the Loop" series, Robin Jaffray explains how the "social" in social media doesn't always mean digital More
Your campaign in the Cream 100?20/01/2011 NEWS - Cream opens nominations in its search for the 100 best marketing campaigns from around the world. More
Jury chair confirmed for Festival of Media Awards 201105/01/2011 NEWS - Jenny Ashmore, global marketing capability officer at Mars Inc. has been announced as the Chair of the Jury for the Festival of Media Awards 2011. More
Google to end Nexus One distribution19/07/2010 US - Google has ceased US distribution of the Nexus One smartphone. Once the remaining handsets have been sold, there will be no more re-ordered for the US market. More
Social media continues to rise14/07/2010 GLOBAL - Rapid online growth in Asia Pacific means that now three-quarters of the world’s population are accessing social media websites, according to Nielsen. More
iPhone changing consumer behaviour25/06/2010 EUROPE - The iPhone has fundamentally changed mobile user behaviour in Europe despite its low penetration rate, according to new Comscore findings. More
The iPhone 4 goes on sale24/06/2010 GLOBAL - Hundreds of people are lining up outside Apple stores around the world to buy the iPhone 4, which launched today. More
Streetmuseum hits the streets of London21/05/2010 UK - The Museum of London has launched an augmented reality iPhone app, Streetmuseum, that shows users hidden histories of the city. More
Android beats Apple and Microsoft in smartphone OS battle.21/05/2010 UK – Sales of phones with Google’s Android operating system have increased five-fold during the first quarter of 2010, overtaking Apple’s iPhone OS. More

                    
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                      Latest Case Studies


                      Power of oneVodafone
India
2010
Vodafone teams with radio station to drive sales of Callertunes

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Heat TrackerFoursquare
USA
2011
App helps singletons identify local hot spots to increase odds of meeting that “special someone”.

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Volkswagen's Real Racing GTIVolkswagen
USA
2010
Game-based app appeals to wannabe racing drivers and delivers on sales for new GTI model.

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Black Eyed Peas 3D 360Black Eyed Peas
Global
2011
An augmented reality iPhone app provides a 360 video experience.

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BabycenterBabycentre
Global
2010
Website for new parents goes mobile to access ethnic audience.

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Schicken sie dochAustrian Postal Service
Austria
2010
The Austrian Postal Service embraces QR code technology to promote new service.

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Driving angry placesDrive Angry 3D
UK
2010
Movie promotion generates buzz on Facebook Places in recruitment drive.

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SMS contestZain
Tanzania
2010
East African mobile provider drives sales with SMS

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"Colirios" - The wow factorCapricho
Brazil
2010
Teen magazine drives traffic with nationwide search for new heart-throb.

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Unexpected musicSchweppes
France
2010
Schweppes brings local music events to a global audience with live streaming app.

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Right Brain, Left Brain BlogA dream team of industry pioneers from around the world share their expert opinion
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Royal retail trendsLive & Breathe, a creative agency that specialises in the retail sector, has produced an interesting trend report looking at different retailer window treatments, featuring a mixture of the best and most interesting examples of how retailers have attempted to...
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Case study: Royal congratulationsRoyal congratulations | Post-it, UK| OgilvyAction OgilvyAction, the brand activation arm of the Ogilvy Group, created a tactical royal wedding-themed outdoor campaign for the new Post-it ‘Super Sticky Notes’. The OOH based campaign uses a giant Post-it Super Sticky Note...
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The royal wedding and brand BritainThe UK comes to a standstill tomorrow to celebrate the wedding of Prince William and Kate Middleton. Regardless of your opinion of the Royal Family (or 'the Firm') there's no denying that the country will be in a celebratory mood...
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How To...Cream guides that help you navigate the changing communications landscape.
Use gaming as a marketing platformCream looks at how brands can successfully use gaming to engage with and entertain consumers
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