betaTHE INNOVATION EXCHANGE
Home to the world's best marcomms innovation
(Read more)

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

Close

  • Guinness
  • Ireland

Guinness partners with indie band Snow Patrol to find new talent.

To continue reading this case study please subscribe

Find out more & subscribe

Free Trial

Experience full access to Cream.

Get your free trial

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • Stella Artois
  • Global
Read more

Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

More from the blog

Thoughts on the new Brazil World Cup logo

Someone drowning in a cesspool, reaching out to grab the palm fronds of safety? No. This is Brazil's attempt at showing how the 2014 Fifa World Cup will unite the country, and help the environment, apparently. Whatever the case, it's...

Gemma Taylor

Read more

More crimes against online video

Another bit of Twilight-bandwagon jumping here with Anne Brook's "Martin and the Wolf" - promoted by another bit of naff online video. It's almost so-bad-it's-good, so I thought I'd share it with you here. Anne has a certain notoriety on...

Mark St Andrew

Read more

The worst online video ad. Ever.

Why wont people listen? I work late into the night searching the world for brilliant case study examples, writing guides, identifying trends and people still think it is acceptable to create shocking content like the clip you're about to see....

Mark St Andrew

Read more

How To...

Cream guides that help you navigate the changing communications landscape.

Brands and blogging

In the early 90s, blogs were the preserve of journalists and academics who used the platform to self-publish articles, research and online diaries. Now blogs are a powerful branding tool. Cream examines a selection of different brand blogging strategies.

Read more
More