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Why agencies fail with gaming
09/12/2010 OPINION - Rumbi Pfende explains how good branded gaming ideas fail at the production stage Read more
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In Imitation of a Reverse Letter ’S’
18/10/2010 OPINION - It turns out the late musical genius/loon Malcolm McClaren understood the rules of social media before the term had even been invented, says Renegade Media's Dave Barton. Read more
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“There are many hurdles that need to be jumped while running down the path of true innovation”
15/09/2010 INTERVIEW - Bant Breen, president of worldwide digital communications at Initiative is in the Cream innovation hot-seat, and talks about his take on the nature of innovation. Read more
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"People like their products to come from a clear somewhere"
03/09/2010 OPINION - Provenance and Marketing: Robin Lauffer discusses the nature of brand heritage. Should brands proclaim their history proudly? Or does trading on past successes come with unwanted baggage? Read more
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INTERVIEW with Jimmy Wales
28/07/2010 THE INTERVIEW - Cream speaks with Jimmy Wales, founder of Wikipedia about his approach to innovation. Read more
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14/07/2010 THE INTERVIEW - Cream speaks with Astrid Loeff, International media communication manager at Sara Lee about marketing innovation. Read more
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Planet versus profit: The CSR dilemma
07/07/2010 Pepsi made a big statement this year when it pulled its $20 million Super Bowl ad and invested the money in a socially responsible community project. Read more
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Beer brands should be wary of price promotions
05/07/2010 US – Beer shipments are down, but consumer research shows that pricing strategies are not the way forward. Read more
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Six degrees of innovation
01/07/2010 Mike Addison, of New Business Development at P&G outlines the company’s approach to “brand centric open innovation”. Read more
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EU youth embracing social causes
30/06/2010 EUROPE - German youth are the most concerned with social causes with 84% showing an interest. Read more
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Bmi launches loyalty scheme
28/06/2010 EUROPE - Bmi has launched a customer-retention programme that will give discounts on selected fares once a month, following a restructure programme earlier this year. Read more
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The iPhone 4 goes on sale
24/06/2010 GLOBAL - Hundreds of people are lining up outside Apple stores around the world to buy the iPhone 4, which launched today. Read more
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Leo Burnett wins Media Grand Prix
23/06/2010 CANNES - Leo Burnett Sydney's 'EOS Photochains' campaign for Canon has won the Media Lions Grand Prix at the Cannes Advertising Festival. Read more
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Research innovation
22/06/2010 GLOBAL – Tobii Technology has launched a pair of eye-tracking glasses that enable researchers to gain insights about people’s preferences. Read more
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The Dating Guide for Brands
10/06/2010 Cream's has published its latest Insight report looking at brand partnerships. Read more
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Pepsi launches innovation incubator programme
08/06/2010 PepsiCo has launched an initiative to fund promising start-ups in media, communications and technology. Read more
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Orange creates 'Power Wellies'
08/06/2010 UK - Orange has unveiled a prototype of Wellington boots that uses the heat from your feet to charge your mobile phone at summer festivals. Read more
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Food and alcohol the real winners in World Cup sales figures
07/06/2010 UK – Figures published by retail analysts Verdict show that despite UK expenditure receiving a £1.3bn boost, groceries and alcohol will see the most benefit. Read more
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Pringles is the most popular FMCG brand on Facebook
02/06/2010 GLOBAL - Pringles has topped Cream's Facebook Advocacy Index for FMCG brands, with a net fan population of 4,618,675 and a weighted population of 5,800,300. Read more
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Heineken rolls out personalisation tool
01/06/2010 Heineken has rolled out a bottle customization tool, following a successful trial in the Netherlands last year. Read more
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What do our clients think of Cream?
26/05/2010 A “global phenomenon”; “a great source of inspiration”; “a very easy-to-use tool” are just some of the ways people have described Cream. Check out our testimonial page. Read more
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Google unveils web-TV offering
24/05/2010 USA - Google has unveiled an interface for web-based television. Read more
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2012 Olympic mascots revealed
20/05/2010 UK - The mascots for the London 2012 Olympic and Paralympic games have been revealed as one-eyed, customisable characters. Read more
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Cream is having some work done!
19/05/2010 We are currently giving the site a little nip and tuck, which means we are delaying Campaign of the Week until tomorrow. Read more
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Happy birthday YouTube!
17/05/2010 YouTube is celebrating exceeding two billion hits a day, five years after it launched in beta. Read more
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Magazines to sell subscriptions via Facebook
13/05/2010 GLOBAL - A division of Time Inc is developing a system that would allow people to buy subscriptions to magazines direct via their Facebook feeds. Read more
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M&M Awards Call For Entries
07/05/2010 GLOBAL - The M&M Awards 2010 website is officially open for entries. The awards recognise and celebrate leading pan-regional advertising campaigns. Read more
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Fiat creates world’s biggest press conference
05/05/2010 BRAZIL - Fiat in Brazil has partnered with social media site Formspring for the launch of the new Fiat Uno. Read more
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DIY cover design
04/05/2010 UK - Design and lifestyle magazine Wallpaper giving readers the chance to design their own cover for the magazine’s August Handmade issue. Read more
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Festival of Media Awards: winners
23/04/2010 The honours were spread across the global media agency networks at the 2010 Festival of Media Awards. Read more
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Cream at the Festival
19/04/2010 The Cream team has decamped to Valencia to report on the Festival of Media following an epic 24 hour bus journey. Read more
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The Cream 100
16/04/2010 A full list of Cream's 100 most innovative companies, as featured in our book "No Apples: 100 Other Top Innovators" Read more
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Festival rises from the ashes
16/04/2010 Plans for the Festival of Media are in full swing, despite attempts by an Icelandic volcano to disrupt proceedings. Read more
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New How To Guide
14/04/2010 Find out how to succeed at the Festival of Media Awards. Cream has selected its 10 favourite shortlisted entries. Read more
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Corona targets Hispanic community
12/04/2010 USA – Beer brand Corona Extra has launched a campaign to strengthen the brand’s relevance among Hispanics in the US. Read more
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Europe's longest interactive projection wall launches
08/04/2010 UK - Projection Advertising has installed Europe’s longest motion-triggered interactive projection screen. Read more
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Vote now
06/04/2010 The voting site for The People’s Award at the 2010 Festival of Media is now live. Stand up and be counted! Read more
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Full agenda for Festival of Media revealed
01/04/2010 The agenda for the Festival of Media has been finalised and we are proud to reveal... Read more
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Marmite gets political
30/03/2010 UK - Marmite has launched a fake political campaign featuring two spoof political parties, Love and Hate, campaigning for and against its product. Read more
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Insightful buys
23/03/2010 Due to popular demand Cream is making some of its Insight Reports, which include topics such as crisis marketing, available to non-subscribers. Read more
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PepsiCo outlines its health vision
23/03/2010 UK - PepsiCo UK & Ireland has announced its commitment to provide healthier products for consumers in a bid to address public concerns about health and obesity. Read more
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Wikipedia founder to deliver keynote address
17/03/2010 GLOBAL - Jimmy Wales, founder of Wikipedia, will provide the opening keynote address at the 2010 Festival of Media. Read more
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Young Chinese concerned about eco credentials
15/03/2010 CHINA - Young consumers in China are becoming increasingly interested in the environmental credentials of brands. Read more
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O2 unveils £5m CSR initiative
10/03/2010 UK - O2 is to give young people cash payouts of £300 to help them make a difference in their local communities. Read more
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Calming the storm
08/03/2010 Cream's latest Insight Report examines Toyota’s handling of its recall crisis and compares it to other brands’ reputation management strategies. Read more
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Publishers highlight 'The Power of Print'
05/03/2010 Five major magazine publishers are joining forces for one of the largest print advertising campaigns ever to promote the power of magazines as a medium. Read more
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GQ teams up with Citroën to create concept car
03/03/2010 GQ, the men's lifestyle magazine brand, is teaming up with Citroën to launch a concept hybrid car. Read more
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Credit Suisse reveals brands of the future
02/03/2010 Credit Suisse has identified 27 “Great Brands of Tomorrow” including sportswear company Li Ning, Tsingtao Brewery, Uniqlo and Facebook. Read more
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Facebook tops innovation ranking
25/02/2010 GLOBAL - Facebook is the world’s most innovative company, according to a ranking from Fast Company. Read more
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Puma launches solar-powered mobile phone
22/02/2010 EUROPE - Sagem Wireless is partnering with German sportswear brand Puma to launch a solar-powered mobile phone Read more