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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.


  • XBox
  • UK

The launch of ‘Halo Reach’ is heralded with a colossal Spartan mural.

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  • Nike
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Who spent the most in advertising in 2010?

GOOD reports that during the first three quarters of 2010, numerous businesses spent more than $94 billion on advertising fees alone. P&G leads the pack at over $2 billion.

Gemma Taylor

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Social media out of control: When flash mobs go wrong!

There's a lot of rubbish spouted by a lot of people about social media. In a desire to appear connected, some brands go into social media overdrive, and before you know what's happened, your social media strategy has turned into...

Mark St Andrew

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Cash, why won't you just die?

Well it soon might. Spending on debit and credit cards in the UK overtook cash for the first time last year, and the technology industry is gearing up for the battle. Apple is considering heavily subsidising payment terminals for shops...

Gemma Taylor

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How To...

Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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