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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


Green crossing

  • China Environmental Protection Foundation
  • China

Innovative use of green paint reminds pedestrians about their carbon footprint.

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  • Fitness First
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Every bear needs a holiday. Apparently.

I'm not a soft toy man. I wasn't even much of a soft toy child. I do own a Paddington Bear, but Paddington Bear is cool and beyond criticism. I'm rather fond of my Paddington Bear, not at a deep...

Mark St Andrew

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Mechanical blooming flowers

Interactive art installation with mechanical flowers that open when triggered by the viewers body movements. Would make a lovely billboard. Justin Goodyer: Adaptive Bloom - Bartlett School of Architecture from Ruairi Glynn on Vimeo. via Interactive Architecture

James Davies

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Crystal covered buildings

90,000 litres of copper sulphate solution were applied to part of a disused housing estate in London's Elephant & Castle area. Three weeks later billions of blue crystals covered the walls. A great use of art within urban regeneration. via...

James Davies

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Appreciate small

Big successes, small strategies. Cream unearths small gems of marketing brilliance.

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