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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


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Agents Orange

With the world’s media concentrating on the orange miniskirts of ambush marketers at the World Cup, you may have missed this equally lurid orange flash mob emanating out of the US. There’s not a sneaky beer brand or a miniskirt...

Giles Fitzgerald

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Chatroulette: If you build it; They will come

Chatroulette may be slightly old hat by now. Upon its release, the initial excitement of the platform soon gave way to the grim realisation that when you allow people unrestricted, anonymous access to the internet - they'll inevitably get naked....

Mark St Andrew

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You see breasts, you think insurance. Right?

You can just imagine how that blue sky meeting went down. CLIENT: So guys, as the Russian State Insurance company, we are looking for an ad for our car insurance that conveys professionalism, safety and great value for all sorts...

Olivia Solon

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How To...

Cream guides that help you navigate the changing communications landscape.

Take a fresh look at print

Last week a brand new issue of M&M came off the press, and to celebrate Cream investigates the best in print-based marketing.

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