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Cereal platform

  • Nestle
  • France

Nestle turns a cereal packet into a games console with AR

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  • Mars
  • Australia
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Festival of Media Global: Harnessing the cultural Zeitgeist

What can agencies learn from Ben Mezrich? The opening session of the Festival of Media Global brought together two speakers whose work puts them at the heart of global popular culture. Ben Mezrich is the authour of Accidental Billionaires, the...

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Local acquisition for Draftfcb

Blue Barracuda and its staff of more than 60 are to be merged into Draftfcb’s London agency. The newly fortified agency will operate under the Draftfcb London name, with the added tag: “Fuelled by Blue Barracuda.” It will employ more...

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How To...

Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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