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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.


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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Kanye West innermost thoughts set to music

If ever two things dovetailed beautifully, it was Twitter and celebrity. #AplusK (otherwise known as Ashton Kutcher) owes part of his fame to being the first member of the Twitteratti to clock up a million followers, although Lady Gaga has...

Mark St Andrew

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Brilliant Intel platform hopping viral

Video in 2011 starts on a real high with this astonishing piece of creative from Intel. This 2 minute clip features a thrilling chase sequence as two mobster heavies chase a mysterious heroine across a number of social media platforms...

Cream Editorial

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Campaign of the Week

Campaign: Schweppesonality | Brand: Schweppes | Agency: Emakina Re-branding exercises are a tricky beast. Consumers enjoy familiarity - and brands tamper with this relationship at their peril, as Gap notoriously learned to its cost last year. At the other end...

Mark St Andrew

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How To...

Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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