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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


Tranformers agent reveals movie details

  • Transformers
  • UK

Paramount picks special agent to chat to Messenger users about the new Transformers movie.

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  • O2
  • UK
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Breasts = new media platform

In a new breast cancer awareness campaign for the Breast Cancer Foundation, DDB have used some eye catching visuals involving some topless women. A few months ago, we posted an article about breasts being used in an advert for car...

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Friday 3rd September: An industry rejoices!

Today is a momentous day folks. M&M Magazine has brought media and marketing news to the world since 1989 has entered a new era with it's brand spanking new shiny website. Go and have a look for yourselves. The team...

Mark St Andrew

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Do consumers care about brand heritage?

Brand heritage is very much a double edged sword. Some brands make succeed because they're able to leverage a rich and illustrious history, while others are quick to shed an outdated image in an attempt to remain relevant to the...

Mark St Andrew

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How To...

Cream guides that help you navigate the changing communications landscape.

Brands and blogging

In the early 90s, blogs were the preserve of journalists and academics who used the platform to self-publish articles, research and online diaries. Now blogs are a powerful branding tool. Cream examines 10 of the best brand blogging strategies.

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