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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.


The blend for success

  • BlendTec
  • USA

An entertaining viral demonstration leads to a 650% rise in sales for kitchen blender.

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Something to save for a special occasion

I bet when dear old Felix Courvoisier launched his now-famous brand back in 1843 he never in a million years expected his cognac brand to be popular in modern hip-hop culture. But while Busta Rhymes and P Diddy pass the...

Mark St Andrew

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Single P or Double P?

The news: On billboards in Buenos Aires, Argentina, next to the familiar red, white and blue Pepsi logo, there is an eye-catching spelling mistake: “Pecsi”. The spelling change is accompanied by slogans promoting “freedom of pronunciation” ("el libre albedrio pronunciativo")...

Elliot Polak

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Facadeprinter: officially amazing

Painting walls can be so boring sometimes, so how about using paintball gun to create large-scale images on walls. Facadeprinter is the brainchild of a trio of designers from Berlin. It is essentially a simple robot that comprises of a...

Olivia Solon

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How To...

Cream guides that help you navigate the changing communications landscape.

Use events as a platform

As music-lovers recover from the world famous Glastonbury festival, Cream looks at the brands that have successfully promoted themselves though events.

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