betaTHE INNOVATION EXCHANGE
Home to the world's best marcomms innovation
(Read more)

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

Close

Running on air

  • Nike
  • UK

Nike celebrated Nike Air technology with an experiential campaign inviting customers to challenge Nike-wearing superstars.

To continue reading this case study please subscribe

Find out more & subscribe

Free Trial

Experience full access to Cream.

Get your free trial

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • South Park
  • USA
Read more

Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

More from the blog

Topshop's virtual fitting room mirror

There have been several attempts over the years at using augmented reality and mirrors to allow retail customers to try on virtual clothes. This one isn't perfect but is the most realistic that I've seen. The gesture based interface also...

James Davies

Read more

Festival delegate vote: Engagement

Engagement is a hot topic at the Festival of Media Global, but media is an industry divided when it comes to engagement creation techniques. Is it an art, or is it a science? Is engagement more of: An art -...

Mark St Andrew

Read more

Festival TV: The rubbish spoken about engagement

John Sintras, CEO of Starcom MediaVest Group took time out from the busy Festival schedule to chat to Cream about creativity, engagement and the Festival of Media Awards.

Mark St Andrew

Read more

How To...

Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

Read more
More