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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.


Running on air

  • Nike
  • UK

Nike celebrated Nike Air technology with an experiential campaign inviting customers to challenge Nike-wearing superstars.

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  • South Park
  • USA
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Festival TV: The rubbish spoken about engagement

John Sintras, CEO of Starcom MediaVest Group took time out from the busy Festival schedule to chat to Cream about creativity, engagement and the Festival of Media Awards.

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How To...

Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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