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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.


Huggies helps mums and dads sing along

  • Huggies
  • Canada

A branded musical player helps Huggies Supreme Natural Fit reach mums and dads when they are engaging with their babies.

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  • Levi's
  • Spain
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Cream Daily

Stella Artois launches a new TV ad "Apart-O-Matic," a 60s-inspired cinematography directed by Wes Anderson and Roman Coppola. Also check out Stella Artois's interactive campaign where Jacques d'Azur, the King of Cannes goes missing. One in ten UK consumers are...

Juliet Perrachon

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Topshop's virtual fitting room mirror

There have been several attempts over the years at using augmented reality and mirrors to allow retail customers to try on virtual clothes. This one isn't perfect but is the most realistic that I've seen. The gesture based interface also...

James Davies

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Festival delegate vote: Engagement

Engagement is a hot topic at the Festival of Media Global, but media is an industry divided when it comes to engagement creation techniques. Is it an art, or is it a science? Is engagement more of: An art -...

Mark St Andrew

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How To...

Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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