Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.
Huggies changes Colombians' perceptions of the brand as an expensive "gringo" brand through a link up with a local comedy troupe.
If you have a subscription code and are visiting Cream for the first time,click here to register.
Source marketing ideas, improve media efficiencies and increase levels of consumer engagement.
Experience full access to Cream.
Stuck for ideas? Use our automated inspiration tool.
A dream team of industry pioneers from around the world share their expert opinion
Software developer Steffest has created a "guitar" made up of 5 different mobile handsets with musical instrument apps. Combining one iPHone, 2 Android devices and two Windows Mobile devices strapped to a stick, a battery pack and some speakers he...
To promote its range of touchscreen monitor's HP has created an interactive installation featuring real graffiti overlayed with its screens, allowing passers by to add their own tag to a mural using their fingertips. Those who can't make it to...
The News: To reverse a drop in sales, Fanta has launched a new campaign with a compelling call to action: 'Grab a Taste of Friday'. The Coca-cola brand's first global campaign in 5 years features a countdown to Friday clock...
Cream guides that help you navigate the changing communications landscape.
As different platforms compete for a slice of a brand’s social media spend, each claiming to be the most effective, Cream identifies the winning social media strategies.
Latest case studies
Best ROI case studies
Latest Campaigns of the Week
Latest digital case studies