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Home to the world's best marcomms innovation
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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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Marketing case study library

Innovative marketing examples and best practice advertising case studies from more than 1000 brands in more than 80 countries, with 50 added each month.

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Sex sells

It may be a cliché that sex sells, but it might be more accurate to say that "cheeky" sells even more.

  • Sex gamble

    • Condomerie
    • Global

    An online condom store uses Chat Roulette to convey its HIV awareness message

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  • Sexy silhouette

    • Aubade
    • France

    A French lingerie company creates a girl-next-door fantasy in central Paris.

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  • Kinky co-ordinates

    • Love Honey
    • UK

    An online sex shop creates a national sex spend index using Google Maps and its aggregated sales data

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Projection advertising

They've been around for a while, but advancements in technology including 3D and mapping mean projections just got sexy

  • Samsung 3D TV

    • Samsung
    • The Netherlands

    Samsung goes 3D in social media powered projection event in historic building takeover.

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  • Space invaders

    • Alfa Romeo
    • UK

    Cutting edge technology and old arcade favourite come together in new Alfa Romeo launch.

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  • Puppet projections

    • Nikon
    • Japan

    Nikon showcases its projection technology by rigging up two pop stars with 12 projection cameras

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Case Study Library

  • IKEA 365

    • Ikea
    • The Netherlands
    Rated 0 stars
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  • Messages for Japan

    • Google
    • Global
    Rated 0 stars
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  • Campari 150

    • Campari
    • Brazil
    Rated 0 stars
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  • Property radar

    • Commonwealth Bank
    • Australia
    Rated 0 stars
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  • Shag tree

    • Nationella Hivrådet
    • Sweden
    Rated 0 stars
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  • The next wave

    • Schick
    • USA
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  • Soundwash

    • Levi's
    • China
    Rated 0 stars
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  • Kick-ass sneakers

    • Diesel
    • Japan
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  • Make IT happen

    • HP
    • Australia
    Rated 0 stars
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  • Samsung 3D TV

    • Samsung
    • The Netherlands
    Rated 5 stars
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  • A quick call for headache

    • Iodex
    • India
    Rated 0 stars
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  • Accidental test drive

    • Nissan
    • United Arab Emirates
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Editor's Picks

Crème de la crème of marketing innovation, selected by Cream editor - includes pick of the week; a monthly campaign award, and work demonstrating how creativity can deliver tangible results.

IKEA 365

  • Ikea
  • The Netherlands

Recognising the importance of everyday life at home, Ikea decided to communicate with TV audiences every day, and on each occasion offer a new idea and home furnishing solution. Starting in September 2010, Ikea launched a new TV campaign that comprised a year’s worth of daily commercials. Each edition of Ikea 365 is completely unique and focussed on a different Ikea product.

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Schweppesonality

  • Schweppes
  • Europe

Like all long established brands, Schweppes needed to refresh its image to maintain its position in the market place. It also needed to find an effective way of promoting this refreshed image to its consumers, and the brand's first foray into the world of social networking is a glamorous experience that, wisely, remains true to the spirit of the brand. Proof that not all re-branding exercises need end in disaster.

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Property radar

  • Commonwealth Bank
  • Australia

"Radar" the world's first property search engine offers full service assistance to home-buyers.

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  • British Airways
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

More from the blog

Tropicana creates natural energy

Tropicana has created a luminous billboard uniquely powered by natural energy using oranges as the conductors of electricity. The oranges were then were recycled to produce biogas. Also see other naturally activated billboards Bleeding shame and In living colour.

Juliet Perrachon

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Fancy getting your face tattooed on someone's body?

We all know that video, engagement, experiential, and social media are the hot words of the moment when it comes to media campaigns. What happens if you bring them all together? Well here's one example of an amazingly crafted Youtube...

Juliet Perrachon

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Spreading the virus of a brand through the sneezing of consumers

The secret to good comedy is to use identifiable characters, and I can guarantee that everyone who works in media knows someone like Mark (not me). Mark is an over-eager marketer, new to to the job and bursting with ideas,...

Mark St Andrew

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How To...

Cream guides that help you navigate the changing communications landscape.

Use gaming as a marketing platform

Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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