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To promote the release of her new album, pop-star Sun Yan Zi lived in a glass box for 24 hours.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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A dream team of industry pioneers from around the world share their expert opinion
Nike is encouraging people to drag there sorry asses off the sofa and get running with this campaign in Argentina: It reads: "Training for the 10k run doesn't just help you. With each kilometre you do, you are helping UNICEF.
Creating the longest ever ad doesn't really sound like a great record to try and set, but when you take one hot guy, 131 bottles of pink nail varnish and a white Fiat 500, suddenly it seems to make sense....
Cream's anonymous columnist would like to have a button that would send 1000 volts through an agency every time any of the following things were mentioned: The Big Idea "The world is changing" speech That you are totally integrated and...
Cream guides that help you navigate the changing communications landscape.
In the wake of the Haiti disaster, Cream looks at how different organisations have employed innovative techniques to raise funds.
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