Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.


A Perfect Day

  • A Perfect Day
  • Taiwan

To promote the release of her new album, pop-star Sun Yan Zi lived in a glass box for 24 hours.

To continue reading this case study please subscribe

Find out more & subscribe

Cream Shuffle

Stuck for ideas? Use our automated inspiration tool.

ShuffleClick to shuffle
  • Barclays
  • United Arab Emirates
Read more

Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

More from the blog

Stop being so selfish and run

Nike is encouraging people to drag there sorry asses off the sofa and get running with this campaign in Argentina: It reads: "Training for the 10k run doesn't just help you. With each kilometre you do, you are helping UNICEF.

Olivia Solon

Read more

Pink my ride

Creating the longest ever ad doesn't really sound like a great record to try and set, but when you take one hot guy, 131 bottles of pink nail varnish and a white Fiat 500, suddenly it seems to make sense....

Olivia Solon

Read more

4 things to avoid when pitching to clients

Cream's anonymous columnist would like to have a button that would send 1000 volts through an agency every time any of the following things were mentioned: The Big Idea "The world is changing" speech That you are totally integrated and...

Olivia Solon

Read more

How To...

Cream guides that help you navigate the changing communications landscape.

Raise funds for charity

In the wake of the Haiti disaster, Cream looks at how different organisations have employed innovative techniques to raise funds.

Read more

RSS Feeds

What is an RSS Feed?

Latest news

Latest case studies

Best ROI case studies

Latest Campaigns of the Week

Latest digital case studies