Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.


What's Hot

  • LBi and Bigmouthmedia merge

    26/02/2010 UK - LBi International the global marketing and technology agency, is to merge with SEO and Internet marketing specialist Bigmouthmedia, creating “Europe’s largest digital agency”. Read more

  • Initiative appoints head of social media division

    08/02/2010 LONDON - Initiative has appointed Raquel Krouse to head up the network’s social media division, Prophesee. Read more

  • Dentsu acquires digital agency

    27/01/2010 USA - The US arm of Dentsu has acquired the digital agency Innovation Interactive. Read more

  • Aviva appoints media agency

    25/01/2010 LONDON - Aviva, the world’s fifth largest insurer, has appointed ZenithOptimedia to handle its global media account. Read more

  • Rosner to lead Initiative's Innovations

    11/01/2010 NEW YORK - David Rosner has been promoted to senior vice-president, director of Innovations – the creative activation division of Initiative. Read more

  • PHD wins Unilever media business in Greater China

    18/12/2009 SHANGHAI – Omnicom Media Group’s PHD has won Unilever’s $440m media business in China from incumbent Mindshare. Read more

  • Green advertising 'too bland and boring'

    14/12/2009 GLOBAL - Green benefits have little impact on a consumer purchase decision, according to a global sentiment survey conducted by Textappeal. Read more

  • Magna optimistic with ad spend forecast

    09/12/2009 GLOBAL - Magna, the insight arm of Mediabrands, is predicting global ad spend growth of 6% in 2010. Read more

  • Businesses confident about the future

    07/12/2009 UK - Marketers are optimistic about the prospects of their businesses and the UK economy in 2010, according to a Chartered Institute of Marketing survey. Read more

  • What is Cream?

    07/12/2009 Find out about the insights and analytical tools that are housed on Cream. Read more

  • Innovation helps firms through recession

    07/12/2009 UK - More than 50% of small businesses launched new products or services in 2009, with a similar number planning to continue this level of innovation in 2010. Read more

  • Ambitious project crowd-sources acquisition funds

    26/11/2009 USA - Two US ad agencies have launched a project to raise $300m in funds to acquire Pabst Brewing Co. Read more

  • Nesta launches Innovation Index

    26/11/2009 UK - The National Endowment for Science, Technology and the Arts (Nesta) has unveiled its first Innovation Index today. Read more

  • FMA call for entries

    24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. Read more

  • Celebrity power influences younger consumers

    19/11/2009 Celebrity endorsements influence the buying habits of 18 to 34-year-olds more than older age groups, according to a Mediaedge:cia (MEC) study. Read more

  • Brands to the rescue

    13/11/2009 GLOBAL - Should advertisers make up for shortfalls in public spending? Read more

  • GSMA founds health innovation centre

    11/11/2009 MANCHESTER - The GSMA is to establish an innovation centre to develop and evaluate mobile health innovations. Read more

  • Digital giants provide passengers with wi-fi as service

    11/11/2009 USA - Google, Yahoo, eBay and Microsoft are falling over each other to provide consumers with free wi-fi access in airports and public spaces in the run up to Christmas. Read more

  • Experts call for airbrushing restrictions in advertising

    09/11/2009 LONDON - A group of 44 academics, doctors and psychologists have called for the use of airbrushed images in advertising to be restricted. Read more

  • Regional power to dwindle in global companies

    06/11/2009 GLOBAL - Regional layers of management within global companies are set to become less important, according to WPP’s Sir Martin Sorrell. Read more

  • OMG launches annual Innovations Forum

    05/11/2009 DUBAI - Omnicom Media Group, the holding of OMD and PHD, will stage its first annual event on innovative approaches in media next week. Read more

  • Consumers should not fear behavioural targeting

    29/10/2009 LONDON - Consumers need more information and education about online privacy and online behavioural advertising (OBA), a new survey has revealed. Read more

  • Twitter signs deals with Google and Microsoft

    23/10/2009 GLOBAL - Google and Microsoft have both signed a deal with Twitter that will see the search giants incorporate tweets into their search results. Read more

  • Trust in advertising at an all time low

    19/10/2009 LONDON - The Advertising Association plans to rebuild trust in advertising following the revelation that less than 15% of people trust it. Read more

  • Fifa fights to protect headline sponsors in 2010 World Cup

    19/10/2009 SOUTH AFRICA - Two of South Africa's largest outdoor media owners are battling with Fifa over lucrative advertising billboards alongside major routes to 2010 stadiums. Read more

  • UK debates innovation investment strategy

    16/10/2009 LONDON - The UK Government is inviting the creative industry to contribute to the debate on how to invest in digital innovation in the sector. Read more

  • TV key driver of online response

    15/10/2009 LONDON - Brands should use TV to drive online activity, according to a study commissioned by Thinkbox. Read more

  • Kellogg's to laser its logo onto corn flakes

    14/10/2009 MANCHESTER - Kellogg's is planning to etch its logo onto individual corn flakes to help combat supermarket imitations. Read more

  • Perfume giant reviews media account

    14/10/2009 NEW YORK - The fragrance company Coty is to review its $280m global media business. Read more

  • Unilever draws up shortlist for $5bn media pitch

    09/10/2009 GLOBAL - Unilever has selected Carat, Initiative, Mindshare and PHD for the shortlist for its global media planning and buying account. Read more

  • Agencies' optimism lags behind clients'

    08/10/2009 DENVER - Clients are starting to feel optimistic about their economies, according to a survey of CEOs of privately held agencies conducted by Worldwide Parnters Inc (WPI). Read more

  • Publicis Worldwide creates branded content division

    06/10/2009 LONDON - Publicis Worldwide has unveiled a new business division called Publicis Entertainment. Read more

  • Unilever looks to the crowd

    17/09/2009 Unilever is experimenting with crowdsourcing as a long-term strategy for some of its brands in a bid to save money and drive creativity Read more

  • MediaCom named Agency of the Year at M&M Awards

    11/09/2009 MediaCom scooped ‘Media Agency of Year', at last night's 20th annual M&M Awards. Read more

  • Aviva pitches £800m media business

    10/09/2009 Aviva has launched a pitch for its global media planning and buying account, worth an estimated £800m. Read more

  • M&C Saatchi expand sports biz in Oz

    08/09/2009 M&C Saatchi is to launch an Australian arm of its sports and entertainment division. Read more

  • GM appoint Amsterdam Worldwide to Euro brief

    03/09/2009 General Motors has appointed Amsterdam Worldwide to lead its pan-European launch of its Opel Meriva model. Read more

  • Belvedere reviews US creative biz

    28/08/2009 Belvedere Vodka has put its $15m creative business up for pitch in the US. Read more

  • Starcom launches sports consultancy

    03/08/2009 Starcom MediaVest Group UK (SMVG) and the sports media consultancy, Sports Insight, have joined forces to create a new venture, SMG Sports. Read more

  • Corporate Social Responsibility begins with consumers

    03/08/2009 Consumers are least likely to acquaint the media, advertising, government and bank sectors with Corporate Social Responsibility (CSR), according to new research by InSites Consulting. Read more

  • The hunt for the perfect pitch

    06/07/2009 Turkish Airlines has turned the pitch for its creative business into an online scavenger hunt. Read more

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