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  • LBi and Bigmouthmedia merge

    26/02/2010 UK - LBi International the global marketing and technology agency, is to merge with SEO and Internet marketing specialist Bigmouthmedia, creating “Europe’s largest digital agency”. Read more

  • Initiative appoints head of social media division

    08/02/2010 LONDON - Initiative has appointed Raquel Krouse to head up the network’s social media division, Prophesee. Read more

  • Dentsu acquires digital agency

    27/01/2010 USA - The US arm of Dentsu has acquired the digital agency Innovation Interactive. Read more

  • Aviva appoints media agency

    25/01/2010 LONDON - Aviva, the world’s fifth largest insurer, has appointed ZenithOptimedia to handle its global media account. Read more

  • Rosner to lead Initiative's Innovations

    11/01/2010 NEW YORK - David Rosner has been promoted to senior vice-president, director of Innovations – the creative activation division of Initiative. Read more

  • PHD wins Unilever media business in Greater China

    18/12/2009 SHANGHAI – Omnicom Media Group’s PHD has won Unilever’s $440m media business in China from incumbent Mindshare. Read more

  • Green advertising 'too bland and boring'

    14/12/2009 GLOBAL - Green benefits have little impact on a consumer purchase decision, according to a global sentiment survey conducted by Textappeal. Read more

  • Magna optimistic with ad spend forecast

    09/12/2009 GLOBAL - Magna, the insight arm of Mediabrands, is predicting global ad spend growth of 6% in 2010. Read more

  • Businesses confident about the future

    07/12/2009 UK - Marketers are optimistic about the prospects of their businesses and the UK economy in 2010, according to a Chartered Institute of Marketing survey. Read more

  • What is Cream?

    07/12/2009 Find out about the insights and analytical tools that are housed on Cream. Read more

  • Innovation helps firms through recession

    07/12/2009 UK - More than 50% of small businesses launched new products or services in 2009, with a similar number planning to continue this level of innovation in 2010. Read more

  • Ambitious project crowd-sources acquisition funds

    26/11/2009 USA - Two US ad agencies have launched a project to raise $300m in funds to acquire Pabst Brewing Co. Read more

  • Nesta launches Innovation Index

    26/11/2009 UK - The National Endowment for Science, Technology and the Arts (Nesta) has unveiled its first Innovation Index today. Read more

  • FMA call for entries

    24/11/2009 GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. Read more

  • Celebrity power influences younger consumers

    19/11/2009 Celebrity endorsements influence the buying habits of 18 to 34-year-olds more than older age groups, according to a Mediaedge:cia (MEC) study. Read more

  • Brands to the rescue

    13/11/2009 GLOBAL - Should advertisers make up for shortfalls in public spending? Read more

  • GSMA founds health innovation centre

    11/11/2009 MANCHESTER - The GSMA is to establish an innovation centre to develop and evaluate mobile health innovations. Read more

  • Digital giants provide passengers with wi-fi as service

    11/11/2009 USA - Google, Yahoo, eBay and Microsoft are falling over each other to provide consumers with free wi-fi access in airports and public spaces in the run up to Christmas. Read more

  • Experts call for airbrushing restrictions in advertising

    09/11/2009 LONDON - A group of 44 academics, doctors and psychologists have called for the use of airbrushed images in advertising to be restricted. Read more

  • Regional power to dwindle in global companies

    06/11/2009 GLOBAL - Regional layers of management within global companies are set to become less important, according to WPP’s Sir Martin Sorrell. Read more

  • OMG launches annual Innovations Forum

    05/11/2009 DUBAI - Omnicom Media Group, the holding of OMD and PHD, will stage its first annual event on innovative approaches in media next week. Read more

  • Consumers should not fear behavioural targeting

    29/10/2009 LONDON - Consumers need more information and education about online privacy and online behavioural advertising (OBA), a new survey has revealed. Read more

  • Twitter signs deals with Google and Microsoft

    23/10/2009 GLOBAL - Google and Microsoft have both signed a deal with Twitter that will see the search giants incorporate tweets into their search results. Read more

  • Trust in advertising at an all time low

    19/10/2009 LONDON - The Advertising Association plans to rebuild trust in advertising following the revelation that less than 15% of people trust it. Read more

  • Fifa fights to protect headline sponsors in 2010 World Cup

    19/10/2009 SOUTH AFRICA - Two of South Africa's largest outdoor media owners are battling with Fifa over lucrative advertising billboards alongside major routes to 2010 stadiums. Read more

  • UK debates innovation investment strategy

    16/10/2009 LONDON - The UK Government is inviting the creative industry to contribute to the debate on how to invest in digital innovation in the sector. Read more

  • TV key driver of online response

    15/10/2009 LONDON - Brands should use TV to drive online activity, according to a study commissioned by Thinkbox. Read more

  • Kellogg's to laser its logo onto corn flakes

    14/10/2009 MANCHESTER - Kellogg's is planning to etch its logo onto individual corn flakes to help combat supermarket imitations. Read more

  • Perfume giant reviews media account

    14/10/2009 NEW YORK - The fragrance company Coty is to review its $280m global media business. Read more

  • Unilever draws up shortlist for $5bn media pitch

    09/10/2009 GLOBAL - Unilever has selected Carat, Initiative, Mindshare and PHD for the shortlist for its global media planning and buying account. Read more

  • Agencies' optimism lags behind clients'

    08/10/2009 DENVER - Clients are starting to feel optimistic about their economies, according to a survey of CEOs of privately held agencies conducted by Worldwide Parnters Inc (WPI). Read more

  • Publicis Worldwide creates branded content division

    06/10/2009 LONDON - Publicis Worldwide has unveiled a new business division called Publicis Entertainment. Read more

  • Unilever looks to the crowd

    17/09/2009 Unilever is experimenting with crowdsourcing as a long-term strategy for some of its brands in a bid to save money and drive creativity Read more

  • MediaCom named Agency of the Year at M&M Awards

    11/09/2009 MediaCom scooped ‘Media Agency of Year', at last night's 20th annual M&M Awards. Read more

  • Aviva pitches £800m media business

    10/09/2009 Aviva has launched a pitch for its global media planning and buying account, worth an estimated £800m. Read more

  • M&C Saatchi expand sports biz in Oz

    08/09/2009 M&C Saatchi is to launch an Australian arm of its sports and entertainment division. Read more

  • GM appoint Amsterdam Worldwide to Euro brief

    03/09/2009 General Motors has appointed Amsterdam Worldwide to lead its pan-European launch of its Opel Meriva model. Read more

  • Belvedere reviews US creative biz

    28/08/2009 Belvedere Vodka has put its $15m creative business up for pitch in the US. Read more

  • Starcom launches sports consultancy

    03/08/2009 Starcom MediaVest Group UK (SMVG) and the sports media consultancy, Sports Insight, have joined forces to create a new venture, SMG Sports. Read more

  • Corporate Social Responsibility begins with consumers

    03/08/2009 Consumers are least likely to acquaint the media, advertising, government and bank sectors with Corporate Social Responsibility (CSR), according to new research by InSites Consulting. Read more

  • The hunt for the perfect pitch

    06/07/2009 Turkish Airlines has turned the pitch for its creative business into an online scavenger hunt. Read more

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