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Playstation involves its fans by organising a Europe-wide band contest.
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I am hoping this was a one-off stunt to make people think twice as they go about their daily lives - or perhaps a new strategy from Weight Watchers to frighten people out of eating junk food? via
Traditional drinks manufacturer Fentiman takes a swipe at Coca Cola with its latest ad:
Marmite's latest campaign sees the elusive "Lord Marmarati" send out two options of limited edition Marmite jars to key bloggers to ask their opinion about which design should be manufactured.
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It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
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