Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.
Close
Advanced search
A year’s worth of creativity and happiness.
Google provides message and donation platform to help the aid effort.
Japanese sneaker event kicks ass in a very literal sense.
Nissan tricks drivers into test driving its latest vehicle.
Boot Tetris game brings space to life in fun consumer challenge.
Old fashioned values are brought to life with a branded content project.
Fans are invited to kill an unwanted flavour in 'reverse' product launch.
Pop up store in London’s fashionable Knightsbridge looks for new brand ambassadors.
Red Bull creates a collaborative gallery project for urban art.
App helps singletons identify local hot spots to increase odds of meeting that “special someone”.
An augmented reality iPhone app provides a 360 video experience.
Woolly hats OOH communicate the soothing properties of milk.
Teen magazine drives traffic with nationwide search for new heart-throb.
Historic mixer brand refreshes its image and indulges its consumers in an online world of glamour.
Treasure hunters rewarded with real gold in online map mystery.
Turning (RED) to mark World AIDS Day with eye catching OOH and co-ordinated online strategy
Jeweller seeks to reward the ultimate couple with the ultimate engagement ring in “outrageous” competition.
Japan promotes itself as the new centre for snowboarding.
Agency raises money for BP disaster clean-up, using BP disaster oil.
A newspaper from the future brings uncensored democratic publishing to China.
Seven exclusive online live concerts promote prestigious music awards ceremony.
High street adult retailer employs sexy search and tactical response techniques
Golf gets exciting with a popular viral trick shot series
Band and author unite in a true media first using the Spotify platform.
Nike use technical trickery and lots of puff in magical flying shoe race.
Dating website identifies one thing women can’t do alone, and steps in to help
Pizza company lets viewers choose their own video adventure in viral video game, and drives lucrative online ordering.
A food charity delivers a powerful message and raises money using empty tins.
Volvo debunks its serious image as it reveals Europe’s naughtiest city.
UNICEF's Tap Project shows New Yorkers what they’re missing with unusual vending machine.
Honda crowd-source a film to promote the CR-Z hybrid car
Koleston rescues Brazilian women from ID card photo embarrassment.
Restaurant chain encourages diners to go veggie with a carbon footprint education.
Grolsch takes warm beers off the streets.
Nike invites football fans to write the future on an interactive billboard in South Africa
Pilot brings personality to writing online
Skoda demonstrates how 'Simply Clever' it is with an innovative TV media buy
A jewellery brand challenges couples in long-distance relationships to drop everything for love
An online condom store uses Chat Roulette to convey its HIV awareness message
Nintendo partners with Weight Watchers to encourage a wider audience to use its Wii Fit system to lose weight.
Diesel brings the power of social networking to store changing rooms.
Baygon shows how effective its insecticides are by staging an ant protest
Sony encourages consumers to trade in their old electrical items.
Government puts target audience for knife crime messages at the heart of recent campaign.
Nike encourages the people of Spain to prank their friends and sign up to the Nike+ running community.
Rimmel creates a mobile app to give young women the edge when applying make up
A new medicine hits the market with a stretch and a song.
Intel teams up with Dell in a social media initiative that offers consumers a cheaper price if there are more buyers
Fitness First drives membership by targeting people when they are dining
A telecoms company cements its position as the king of bargains by giving away ad space for free
If you have a subscription code and are visiting Cream for the first time,click here to register.
Source marketing ideas, improve media efficiencies and increase levels of consumer engagement.
Experience full access to Cream.
Stuck for ideas? Use our automated inspiration tool.
A dream team of industry pioneers from around the world share their expert opinion
Live & Breathe, a creative agency that specialises in the retail sector, has produced an interesting trend report looking at different retailer window treatments, featuring a mixture of the best and most interesting examples of how retailers have attempted to...
Mark St Andrew
Royal congratulations | Post-it, UK| OgilvyAction OgilvyAction, the brand activation arm of the Ogilvy Group, created a tactical royal wedding-themed outdoor campaign for the new Post-it ‘Super Sticky Notes’. The OOH based campaign uses a giant Post-it Super Sticky Note...
The UK comes to a standstill tomorrow to celebrate the wedding of Prince William and Kate Middleton. Regardless of your opinion of the Royal Family (or 'the Firm') there's no denying that the country will be in a celebratory mood...
Cream Editorial
Cream guides that help you navigate the changing communications landscape.
Cream looks at how brands can successfully use gaming to engage with and entertain consumers
→