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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Get the car started

The singer Pink has been unveiled as the ambassador for V8 Supercars in Australia in a three year endorsement deal. The accompanying TV ad campaign for the motor sports event - which is reminiscent of her 2003 video for the...

Jack Horner

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Beer-flavoured lipgloss for girls

Lipgloss can be a minefield for couples; visually appealing, it lures men into a sticky glittery predicament. Heineken has the solution: beer-flavoured lipgloss. The link to buy it doesn't seem to be working, but it echoes a similar move by...

Olivia Solon

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Time to leave mama behind

Belgian travel company TMF targets mummy's boys with this viral video that is likely to negatively affect their sex life for years:

Olivia Solon

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How To...

Cream guides that help you navigate the changing communications landscape.

Feel the love on Valentine's Day

Cream looks at how brands can successfully use Valentine’s day to promote their message and share the love.

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