Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.
Compare the latest innovation trends in different regions and stay on top of activity in emerging markets.
UK - Consumers are evolving to promote and operate within social media, according to a new report from Conquest Read more
UK - PepsiCo UK & Ireland has announced its commitment to provide healthier products for consumers in a bid to address public concerns about health and obesity. Read more
UK - Grolsch has launched a promotion that offers consumers the necessary tools to enhance the ‘at home’ drinking experience. Read more
UK - British Airways has turned to Google's YouTube in its marketing offensive as its strike enters its third day Read more
UK - BSkyB will launch Europe's first 3D TV channel, Sky 3D, with the Barclays Premier League top of the table clash between Manchester United and Chelsea on Saturday 3 April. Read more
Fitness First drives membership by targeting people when they are dining
The Sun drives up usage of its Fantasy Football game with an eCRM strategy
Eurosport taps into Olympic fever with social network flame game.
Antwerp Zoo gets the whole of Belgium awaiting the birth of a baby elephant
A telecoms company cements its position as the king of bargains by giving away ad space for free
UK - Twenty-eight to forty year olds who grew up in the nineties and noughties are likely to be so fascinated by the past that they fail to plan for the future, according to a report published by Standard Life. Read more
Despite social media spend now expected to exceed £1.9billion by 2014, making it a bigger marketing channel than both email and mobile, an survey has found that UK marketers do not feel they need to embrace social media to develop their own career. Read more
90% of future population growth will take place in urban areas, according to the latest research from out-of-home agency Kinetic. Read more
Over 2/3 young people research all purchases online first and claim that celebrity endorsements are less important in determining their brand choices. Read more
Clients are starting to feel optimistic about their economies, according to a survey of CEOs of privately held agencies conducted by Worldwide Parnters Inc (WPI). Read more
Percentage of case studies that qualified to feature in Cream library in the last 3 months, by Region.
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Remember the Jesus in a KitKat hoax from a while ago? Well here's the video explaining it:
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I have no idea, but who needs drugs when you've got things like this on TV:
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