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Home to the world's best marcomms innovation
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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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"In imitation of a reverse letter ’S’": Social media and Malcolm McLaren

Good ideas, they say, are as rare as ‘rocking horse shit’ or ‘hen’s teeth’ – depending on which end of the animal you feel most comfortable with. Perhaps that’s why creative people are always advised to look outside of their...

Mark St Andrew

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Mary Byrne, Tesco and guerilla sponsorship

Branded contestants. XFactor fever has well and truly gripped the UK. From now until Christmas, half the country tunes in on a Saturday night for the pop music spectacle. Not that pop music sits particularly high on the programme’s agenda,...

Mark St Andrew

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The world's first online test drive // November 1st

To engage consumers with the release of Mitsubishi's new sports car, promoters of the new 2011 Outlander Sport have set up the world's first online test drive. Log in here tomorrow to get a code that will allow you to...

Gemma Taylor

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